- MediaBank First: E-Invoices For Interactive TV Buys
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
Digitizing media processing paperwork now isn't just for traditional TV. Now, growi ...
- HDTV Viewers Up HD Programs, Notice Ads
MediaDailyNews, Wayne Friedman - Friday, October 30, 2009
High-definition TV viewers are now 65% more likely to watch HD programmi ...
- TargetCast: 3Q Network Ads Drop 16%
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2009
Although fourth-quarter activity may ultimately change TV's advertising picture, broadcast network ...
- CBS Attracts New Super Bowl Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
CBS has added a small and new national TV advertiser to i ...
- eXelate Targets Media Vet Mandel For Board
MediaDailyNews, Wayne Friedman - Tuesday, October 20, 2009
Media agency veteran Jon Mandel has joined the advisory board of onli ...
- Local TV Makes Bucks From Obits
Around the Net In Media, Joan Voight - Sunday, October 18, 2009
A CBS affiliate in Saginaw, Mich., is generating revenue by running obitua ...
- Cost-Cutting Boosts Gannett's Profit Picture
Around the Net In Media, Joan Voight - Thursday, October 15, 2009
Gannett has seen a roughly 20% decrease in revenue in the thi ...
- Comcast Tests Real-Time Ads In VOD
MediaDailyNews, David Goetzl - Tuesday, October 13, 2009
Comcast has launched a trial on its Jacksonville system allowing for real-ti ...
- Can Innovation And Optimism Feed The Recovery? A Case Study Of Our Business
Online Spin, Cory Treffiletti - Wednesday, October 14, 2009
If you read the news, you can become very confused about t ...
- Tech Improves for Troublesome Ad Placement Errors
Around the Net In Media, Joan Voight - Monday, October 12, 2009
Back in August, Procter & Gamble claimed it was unaware it advertis ...
- 4Q Scatter Offers Solid Market For Buyers
MediaDailyNews, Wayne Friedman - Monday, October 5, 2009
The fourth-quarter TV scatter advertising market has some good news for buyer ...
- Money Changing: Mediavest Makes Major Hulu Buy
MediaDailyNews, David Goetzl - Monday, October 5, 2009
MediaVest, which represents clients such as Procter & Gamble, said it h ...
- Ad Turnaround? HSBC Bank Sponsors 'New Yorker'
Around the Net In Media, Joan Voight - Sunday, October 4, 2009
In The New Yorker's largest single-issue ad buy since 2005, HSBC Ba ...