- Death Gives Life To TV Web Ads
MediaDailyNews, Wayne Friedman - Monday, November 30, 2009
In an effort to boost their somewhat deathly TV revenue coffers ov ...
- Super Bowl Ad Buys: Social Media Will Impact Marketers' Decisions
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Increased digital word-of-mouth marketing -- using social media and other platforms ...
- What Outrage? Glenn Beck Shouts, Smaller Marketers Stay Put
MediaDailyNews, Wayne Friedman - Sunday, November 29, 2009
Four months after major advertisers abandoned Fox News Channel's "Glenn Beck" sh ...
- Online Ad Revs Fall 5.4%
Around the Net In Media, Fern Siegel - Thursday, November 26, 2009
Online advertising revenue in the U.S. fell 5.4% in the third quart ...
- Advertisers Reach Key Males Via Mixed Martial Arts
MediaDailyNews, David Goetzl - Wednesday, November 25, 2009
Even as Bud Light appears on the mat during some Ultimate Fighti ...
- Where Will 'Oprah' Syndie Dollars Go Now?
MediaDailyNews, Wayne Friedman - Monday, November 23, 2009
"The Oprah Winfrey Show" is a big deal for syndication -- especial ...
- Ads Up: GroupM Buys MRI AdMeasure
MediaDailyNews, Erik Sass - Monday, November 23, 2009
After a slow start following its launch in June, Mediamark Research &am ...
- Online Display Ad Market Continues Shift To 'Audience' From 'Media' Sales
Online Media Daily, Joe Mandese - Wednesday, November 18, 2009
Reflecting a shift being pushed by Madison Avenue, the online display advertisi ...
- NBCU Still Has Unsold Olympics Ad Inventory
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
With fewer than 90 days to go before the Olympic torch arriv ...
- CNN Ratings Slide Threatens Its High Ad Rates
Around the Net In Media, Joan Voight - Sunday, November 15, 2009
While advertisers traditionally have been willing to shell out more for CNN ...
- Cars.com Heads To Super Bowl
Marketing Daily, - Tuesday, November 3, 2009
Cars.com will launch its 2010 marketing campaign with a Super Bowl a ...
- Cross-Media Analytics Can Better Assess Campaigns
MediaDailyNews, John Bauschard - Wednesday, November 4, 2009
With millions -- even tens or hundreds of millions -- at stak ...
- 'Sherlock' Replaces Microsoft in 'Family Guy' Special
Around the Net In Media, Joan Voight - Sunday, November 1, 2009
About a week ago, Microsoft bailed out of being the exclusive spons ...