- Media Planning: Advertisers Must Go 'Beyond Demographics'
MediaDailyNews, Wayne Friedman - Friday, July 2, 2010
Adding the Internet into a media plan that includes television is ...
- Non-World Cup Sponsors Score Ad Buzz With Games
MediaDailyNews, Wayne Friedman - Friday, July 2, 2010
Nike has done its share of "ambush" marketing over the years. Th ...
- Allbritton Registers Profit, Retrans Rev Threatened
MediaDailyNews, David Goetzl - Friday, July 2, 2010
Allbritton Communications, which runs five mid-market ABC stations and a local cab ...
- Meredith Cuts 'LHJ,' 'Trad Home' Rate Base
MediaDailyNews, Erik Sass - Friday, July 2, 2010
One of the nation's largest women's magazines is about to get ...
- County Board Asks 'LAT' To Stop Cover Ads
MediaDailyNews, Erik Sass - Friday, July 2, 2010
In the good old days, newspapers were supposed to keep government hones ...
- Internet Giants Haven't Cracked Digital Ad Code
On Media, Diane Mermigas - Friday, July 2, 2010
Apple, Hulu and Google are intensifying the race for a share ...
- Telemundo Pulls Online Video Satirizing Toyota; Toyota Yanks Ads From Site
MediaDailyNews, David Goetzl - Thursday, July 1, 2010
NBC Universal's Telemundo group has pulled a satiric video suggesting recent Toyo ...
- Connect Mobile Targets Hispanic Ad Base
MediaDailyNews, Erik Sass - Thursday, July 1, 2010
This week brought a new mobile platform for multicultural marketing called Connec ...