- Correction: Magazine Ad Adjacency Matters
MediaDailyNews, - Tuesday, August 31, 2010
GfK MRI's survey of 68,000 magazine ads over an 18-month period fou ...
- Networks Say TV Marketplace OK For Now
Around the Net In Media, Fern Siegel - Tuesday, August 31, 2010
Despite a rash of troubling macroeconomic indicators that suggest the recovery m ...
- GfK, MRI: Magazine Ad Placement Registers Little Impact
MediaDailyNews, Erik Sass - Monday, August 30, 2010
Despite all the attention paid to magazine ad placements, a new stu ...
- Scatter Strong For New Season
Around the Net In Media, Fern Siegel - Sunday, August 29, 2010
After taking in more money than expected during a fast-moving upfront, networ ...
- Cross MediaWorks Acquires IPN
MediaDailyNews, - Friday, August 27, 2010
Media firm Cross MediaWorks has acquired Incentive Plus Network, a company th ...
- 3Q Monthlies' Ad Pages Up 8.2%
MediaDailyNews, Erik Sass - Friday, August 27, 2010
Total ad pages for monthly magazines tracked by the Media Industry Newslett ...
- 'Conan' Rates Rival Broadcast Buys
Around the Net In Media, Fern Siegel - Thursday, August 26, 2010
Do advertisers consider Conan O'Brien's upcoming cable show equivalent to Jay Le ...
- AdoTube's New Platform Energizes In-Stream Ad Growth
Online Media Daily, Gavin O'Malley - Thursday, August 26, 2010
To help advertisers with their in-stream ad campaigns, video ad network AdoTu ...
- Infiniti, NBC Drive Into Emmy Telecast
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
Infiniti and NBC are putting the finishing touches on a custom advertisi ...
- Economic Doubts Cloud Fall TV Season
Around the Net In Media, Fern Siegel - Wednesday, August 25, 2010
U.S. broadcast networks head into the fall television season armed with mo ...
- Local Targeted Ads To Support National Media Brands
Online Media Daily, Laurie Sullivan - Tuesday, August 24, 2010
Image Space Media plans to launch a local targeting feature to i ...
- Political Ad Spending To Soar
Around the Net In Media, Fern Siegel - Monday, August 23, 2010
According to Borrell Associates, political ad spending will reach $4.2 billion th ...
- Brand Affinity Raises $20M, Expands Celeb Roster
Online Media Daily, Gavin O'Malley - Tuesday, August 24, 2010
Brand Affinity Technologies -- which specializes in teaming up pro athletes wi ...
- Radio Revenues Rebound in 2Q, Auto Ads Up
MediaDailyNews, Erik Sass - Friday, August 20, 2010
Radio advertising enjoyed a significant recovery in the second quarter of 201 ...
- ShortTail, TidalTV Ink Video Ad Deal
Around the Net In Media, Fern Siegel - Thursday, August 19, 2010
ShortTail Media, a company that helps publishers deliver video ads to text-bas ...
- MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc.
MediaDailyNews, Joe Mandese - Friday, August 20, 2010
MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves ...
- Global Pay TV Expect To Hit $312M in 2010
MediaDailyNews, Wayne Friedman - Wednesday, August 18, 2010
TV advertising revenues continues to show strength post-recession -- as do p ...
- Allbritton Says Comcast Threatens Local TV Viability
MediaDailyNews, David Goetzl - Wednesday, August 18, 2010
NBC Universal's plans to launch a 24/7 local information channel in Washingt ...
- Hallmark Launches Major 'Martha' Marketing Push
MediaDailyNews, Fern Siegel - Wednesday, August 18, 2010
Scoring Martha Stewart is a big deal for Hallmark Channel. So bi ...
- AOL's Patch Plans 500 Local Sites, Strengthens Ad Base
Around the Net In Media, Fern Siegel - Tuesday, August 17, 2010
AOL intends to grow its Patch network of community news sites ...
- Katz Radio: National Sales Pace Up 15%
MediaDailyNews, Erik Sass - Monday, August 16, 2010
Buttressing the good news from radio broadcast groups' second-quarter results, Katz Med ...
- Broadcast Audience Aging Faster Than Population
Around the Net In Media, Fern Siegel - Monday, August 16, 2010
Youth isn't king at the networks any more. The median age f ...
- Facebook Pulls In $1B In 2010 Ads
MediaDailyNews, - Friday, August 13, 2010
Online social-networking service Facebook Inc., which recently said it topped 500 milli ...
- National CineMedia Adds R/C To Chain Affiliates
MediaDailyNews, Erik Sass - Friday, August 13, 2010
National CineMedia, the nation's largest cinema advertising company, just got bigger, addi ...
- Demand Media Pitches Major Advertisers
Around the Net In Media, Fern Siegel - Thursday, August 12, 2010
Demand Media mass produces instructional and entertainment articles and videos for W ...
- NBC Promises No Super Bowl, Olympics On Cable
MediaDailyNews, David Goetzl - Thursday, August 12, 2010
It has been suggested that if the Super Bowl ever headed ...
- Google, DirecTV Tout Ad Partnership
MediaDailyNews, David Goetzl - Wednesday, August 11, 2010
Google's auction-based TV Ads system received a boost Wednesday with word th ...
- VSS: Big Growth For Media, Not Advertising
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
U.S. media and communications spending is poised for big growth from 2009-201 ...
- Zoom Media Adds LA Fitness to DO Network
MediaDailyNews, Erik Sass - Tuesday, August 10, 2010
One of the nation's largest digital out-of-home networks targeting health club patro ...
- E.W. Scripps: Broadcast Enjoys Ad Hike, Newspapers Dip
MediaDailyNews, David Goetzl - Monday, August 9, 2010
E.W. Scripps reported a 26% increase in ad dollars at its broadca ...