- Oscar Dreams Of Big Telecast Numbers
MediaDailyNews, Wayne Friedman - Thursday, February 24, 2011
Recent trends of higher ratings for TV awards shows might have A ...
- Display Ads Get Lift From Google, Mixpo, MediaMind
Online Media Daily, Laurie Sullivan - Thursday, February 24, 2011
Google laid out "three laws of display advertising physics" -- a pl ...
- Silver Screen Has Silver Lining, Cinema Net Posts Boffo Ad Results
MediaDailyNews, Erik Sass - Wednesday, February 23, 2011
National CineMedia, which operates the larger of two cinema advertising networks ...
- New York Interconnect Connects Cablers To Interactive Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 22, 2011
Moving ahead with interactive cable advertising efforts, a big local cable advertisi ...
- MediaDash To Launch Online Radio Buying Platform
MediaDailyNews, Erik Sass - Tuesday, February 22, 2011
The last few months have seen a spate of new services offeri ...
- Yahoo Oversized Home Page Ads Down, YouTube Up
Online Media Daily, Gavin O'Malley - Tuesday, February 22, 2011
Compared to other top portals, display advertising sales on Yahoo's home pa ...
- 'Time,' 'Newsweek' To Be Redesigned
MediaDailyNews, Erik Sass - Friday, February 18, 2011
There seems to be a deep-seated belief in the consumer magazine indust ...
- Scatter Market Cools
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Soaring TV scatter-market pricing has slowed down considerably in the first quarte ...
- Oscar Prices Hit $1.7M
MediaDailyNews, - Tuesday, February 15, 2011
Oscar ad prices pricing for the annual ceremony hit a new hig ...
- Gatto Named PointRoll CEO
Online Media Daily, Gavin O'Malley - Tuesday, February 15, 2011
PointRoll is losing its CEO Jason Tafler at a critical time f ...
- ReachLocal Acquires DealOn Daily Deals Service
Online Media Daily, Laurie Sullivan - Tuesday, February 15, 2011
ReachLocal has acquired DealOn Media for about $10 million. The daily dea ...
- Comcast Reps AT&T U-verse Ad Sales
MediaDailyNews, David Goetzl - Monday, February 14, 2011
In another deal that involves cable operators joining with competitors on t ...
- Outbrain Raises Additional $11M, Broadens Online Reach
Online Media Daily, Gavin O'Malley - Monday, February 14, 2011
To better align online readers with ad-supported content, recommendation engine Outbrain ju ...
- MTVN: Clever Research Decodes Key Metrics For Advertisers
TVBlog, David Goetzl - Tuesday, February 15, 2011
When looking to excite investors, Procter & Gamble might mention the pursu ...
- iPhone Users More Valuable Than Android Users
Online Media Daily, Mark Walsh - Friday, February 11, 2011
What's the value of an app user? Mobile ad exchange Mobclix measur ...
- ABC Experiments With Changing Commercial Schedule
TVBlog, David Goetzl - Monday, February 14, 2011
ABC and its affiliates plan a harmonious initiative that advances their invento ...
- CBS, NBC Drop Old Ad Fees: Puts Light On ABC As Lone Holdout
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
ANA chief Bob Liodice claimed a certain level of victory with t ...
- Oscars Command Pricier Ad Market
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
ABC has benefited from a strong TV ad market and has so ...
- Scripps' Lifestyle Media Strong: Cable Nets Up 7%
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
Scripps said its advertising revenue rose 6.8% to $281 million at i ...
- Marketers Worry About NBA Labor Dispute
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
NBA Commissioner David Stern said Thursday that the league and its player ...
- Real-Time Bidding Ad Platforms Gaining Ground
Online Media Daily, Laurie Sullivan - Thursday, February 10, 2011
While advertisers spent $353 million through real-time bidding platforms in the Unit ...
- New Microsoft Tool Blocks Behavioral Advertising
Online Media Daily, Wendy Davis - Thursday, February 10, 2011
Moving forward with its own version of do-not-track, Microsoft is releasing ...
- Facebook Upgrades Fan Pages
Online Media Daily, Mark Walsh - Thursday, February 10, 2011
Facebook announced an overhaul of its brand pages aimed at increasing us ...
- AudienceScience, Tumri Partner To Boost Audience Targeting
Online Media Daily, Gavin O'Malley - Thursday, February 10, 2011
In an effort to ingratiate clients with more dynamic and targeted creativ ...
- ANA Pushes For True Commercial Ratings
TVBlog, David Goetzl - Thursday, February 10, 2011
The Association of National Advertisers is continuing its 4-year-old push to bri ...
- Belo: Political Revs Rocket, Spot Up 18%
MediaDailyNews, Wayne Friedman - Tuesday, February 8, 2011
Belo Corp made double-digit percentage advertising gains in the fourth quarter ...
- Groupon Moves To New OpenX Global Publisher Platform
Online Media Daily, Laurie Sullivan - Wednesday, February 9, 2011
OpenX Technologies has launched a platform for large publishers. Dubbed OpenX Enterpris ...
- On To the Post-Ad Bowl Show
VidBlog, Steve Smith - Monday, February 7, 2011
There are more than enough opinions flying about this morning about w ...
- Audi's Hashtaged Super Bowl Ad
Around the Net In Online Marketing, Gavin O'Malley - Friday, February 4, 2011
Audi says it will be the first brand in history to inclu ...
- Viacom: TV Nets Ad Numbers Soar, Film Division Falters
MediaDailyNews, Wayne Friedman - Thursday, February 3, 2011
Viacom grabbed double-digit increases for advertising for its domestic TV channels ...