- SMG Moves Beyond Owned, Earned, Paid: Developing New Metric For 'Shared'
Online Media Daily, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Starcom MediaVest Group and ShareThis Team Up To Create New Web Planning and Buying Metric
Raw, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- Home Depot Moves From Trad Inserts To Digital Ads
MediaDailyNews, Steve McClellan - Friday, November 11, 2011
For The Home Depot, the home improvement retailer, freestanding print inserts we ...
- AdSafe Unveils 'Real-Time' Data Feeds For RTB Ad Buys
Raw, Joe Mandese - Wednesday, November 9, 2011
Online ad safety and verification firm AdSafe Media today unveiled what ...
- TV Stations, Local Advertisers Brace For 2012 Political Ad Season
TV Watch, Wayne Friedman - Wednesday, November 9, 2011
Too much of a good thing? TV stations will be getting ...
- Horizon's Shirley Is Stacked
Show Daily, Joe Mandese - Monday, November 7, 2011
Horizon Media digital media activation guru Mary Shirley more or less simplifi ...
- IAB, MRC Unveil Verification Guidelines, Seek Public Comment
Online Media Daily, Joe Mandese - Friday, November 4, 2011
The Interactive Advertising Bureau Thursday released a set of proposed industry guidelin ...
- A-B Chooses Starcom For Media Assist
Raw, Steve McClellan - Friday, November 4, 2011
Big brewer Anheuser-Busch, maker of Budweiser, Bud Light, and other brands, select ...