- Negative Election Ads Blast In Iowa
MediaDailyNews, Fern Siegel - Wednesday, December 28, 2011
The Republican presidential hopefuls are now saturating Iowa TV with mostly nas ...
- Azteca America Wraps Upfront Sales
MediaDailyNews, David Goetzl - Wednesday, December 28, 2011
Spanish-language network Azteca America has wrapped its upfront selling season for commitmen ...
- Chevrolet Drives Crowd-Sourced Super Bowl Campaign
Online Media Daily, Gavin O'Malley - Saturday, December 24, 2011
One could say that branded, Super Bowl-centered, crowd-sourced video contests are ...
- Invision Integrates Nielsen Ratings To Enhance Cross-Platform Buys
MediaDailyNews, David Goetzl - Tuesday, December 20, 2011
Invision, which offers a management system to steward advertising buys, said ...
- RTB Should Be Known For Quality, Not Just Quantity
Online Media Daily, Andrew Casale - Wednesday, December 21, 2011
The industry needs a new yardstick to qualify data behind impressions. ...
- Finlandia Evolves Trade Event To Engage Consumers
Marketing Daily, Karlene Lukovitz - Monday, December 19, 2011
Bartenders entered their favorite Finlandia cocktail recipes on a local basis, th ...
- Study: MediaMath, Turn Top DSP Vendors
Online Media Daily, Gavin O'Malley - Wednesday, December 14, 2011
Based on Forrester's 48-criteria evaluation, MediaMath, Turn, and DataXu led all D ...
- Dannon Joins Super Bowl Ad Lineup
MediaDailyNews, David Goetzl - Monday, December 12, 2011
Yogurt marketer Dannon said it will join the roster of Super Bo ...
- IPG's Roth: No Major Pullback's In U.S. Ad Spending
Raw, Steve McClellan - Monday, December 5, 2011
Michael Roth, the Interpublic Group CEO said his group has not se ...
- Revlon Consolidates It's Global Media Agency Assignment With MediaCom
MediaDailyNews, Steve McClellan - Thursday, December 1, 2011
Cosmetics giant Revlon is poised to consolidate its global media agency assignme ...
- Turner's Kent Bullish On Political Ad Prospects
MediaDailyNews, David Goetzl - Thursday, December 1, 2011
Despite regular statements that the ad market remains robust, Turner Broadcasting C ...
- Yahoo Extends DSP Deadline For Ad Exchange
Online Media Daily, Mark Walsh - Thursday, December 1, 2011
Yahoo Thursday said it would extend the deadline for requiring advertisers a ...
- Why Buyers Bypassed Meredith's Guaranteed Sales Plan
Around the Net In Media, Phyllis Fine - Thursday, December 1, 2011
What if a magazine guaranteed your brand a lift in sales ...