- Meredith Extends Ad Guarantees
MediaDailyNews, Erik Sass - Monday, April 29, 2013
Meredith Corp. is expanding its Sales Guarantee program, allowing more advertisers ...
- Volkswagen Runs Addressable Ads on DirectTV
Marketing Daily, Karl Greenberg - Tuesday, April 23, 2013
Volkswagen has signed on to DirectTV's national addressable advertising platform. VW ...
- Flurry Launches RTB Marketplace For Apps
Online Media Daily, Mark Walsh - Tuesday, April 9, 2013
App advertising and analytics firm Flurry has launched its own real-time biddi ...
- Starcom, Havas Split Esurance Media Business
MediaDailyNews, Steve McClellan - Friday, April 5, 2013
Online car insurance company Esurance has split its media assignment between Public ...
- VivaKi Rolls Out New Tablet Ad Units
Online Media Daily, Mark Walsh - Wednesday, April 3, 2013
VivaKi has unveiled a trio of interactive ad units that it hop ...