- Advertisers Are People Too
MAD, Brian Wieser - Friday, September 27, 2013
While consumer trends are worth assessing in a general and very long-te ...
- How Digital Can Have Better Upfronts Than TV
Online Media Daily, Jeanne Houweling - Tuesday, September 24, 2013
The digital upfront is the perfect platform for buyers. Rather than contin ...
- Platforms Become Self-Serve: TV Ad-Buying Model Turns To Web Portal
Online Media Daily, Laurie Sullivan - Friday, September 20, 2013
Google has made self-service ad platforms for search feasible, but companies li ...
- Why Web Video Still Can't Be Bought With TV
Show Daily, Gavin O'Malley - Monday, September 23, 2013
Despite its many complexities, can online video advertising now be seamlessly boug ...
- Spruce Touts Optimization For App Install Ads
Online Media Daily, Mark Walsh - Tuesday, September 17, 2013
With a new service, Facebook Strategic Preferred Marketing Developer (sPMD) Spruce Med ...
- Men's Fitness, Shape Use New Lumia Phone To Shoot October Covers
MAD, Steve McClellan - Thursday, September 12, 2013
The phone-shot editorial covers are part of an unprecedented ad deal betwe ...
- Super Bowl Now A Bargain @$3.7 Million A Spot
Truth In Advertising, Jon Bond - Monday, September 9, 2013
The machinery that merchandises and amplifies the SB spot is now wor ...
- Topsy Uses Twitter Data To Analyze Search, Tweets
Online Media Daily, Laurie Sullivan - Wednesday, September 4, 2013
Topsy wants to become a Google predictive analytics tool, but rather th ...
- Dannon Oikos To Return To The Super Bowl
Marketing Daily, Karlene Lukovitz - Wednesday, September 4, 2013
Dannon Oikos Greek yogurt will advertise in 2014's Super Bowl, after ...