- Abundant Venture Partners Launches Ardent IO
MAD, Steve McClellan - Wednesday, January 29, 2014
The new ROI analytics firm will be run by John Lowell, t ...
- Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Jelli, a programmatic ad platform for the radio industry, on Thursday formal ...
- DirecTV, Dish Team For Political Ad Sales
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Satellite TV competitors DirecTV and Dish Network are pooling their addressable advertisi ...
- Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is Made
Real-Time Daily, Joe Mandese - Monday, January 27, 2014
Most agencies and trading desks say they only want to bid ...
- AdSense Direct Could Increase Profits In Google's Coffer
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
Google, still heavily dependent on revenue from advertising, has added another to ...
- But Will The Dogs Eat It?
Research Brief, Jack Loechner - Thursday, January 16, 2014
A new Communicus longitudinal study, tracking changes in individual consumers' purchase behavior/intentio ...
- ANA, Advertising Coalition Denounce Proposed Ad Tax Changes
MAD, Steve McClellan - Tuesday, January 14, 2014
The trade groups released a new study today that concludes that curre ...
- Super Bowl Spots Pull Record High, Commercial Time Rising
MediaDailyNews, Wayne Friedman - Tuesday, January 14, 2014
The Super Bowl as a TV advertising vehicle remains strong -- ...