- WFA Develops First Global Media Transparency Index
MAD, Steve McClellan - Friday, February 28, 2014
The index covers the top 20 markets worldwide. France is ranked ...
- Updated: Silver Linings Olympic Pay Booked: Sochi Ad Price Falls 18%, London Remains Gold Standard
MediaDailyNews, Joe Mandese - Friday, February 28, 2014
Advertisers paid an average of $510,000 per prime-time 30-second spot during NBC ...
- Google Acquires Spider.io To Fight Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 21, 2014
Google announced Friday the acquisition of Spider.io, a company that spent t ...
- U.S. Advertisers Need To Take Action On Rebates
MAD, John Billett - Tuesday, February 18, 2014
Media owner rebates are now a fact of life in the U. ...
- MediaCrossing, Lotame Partner For Next Phase In Media Buying
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Media trading company MediaCrossing will announce a partnership to combine Lotame's da ...
- Magna Adds 'High Definition' To The Buying Process
MAD, Steve McClellan - Friday, February 14, 2014
The IPG Mediabrands unit has created a new system combining comScore, Experi ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey ...
- Google To Name Wojcicki YouTube CEO, Signals Changes In Ads, Metrics
Online Video Daily, Laurie Sullivan - Wednesday, February 5, 2014
Google has reportedly appointed longtime SVP of Ads & Commerce Susan Wojcic ...