- Good, Bad, Ugly: Madison Ave. Vs. Wall Street Exchanges
Programmatic Insider, Skip Brand - Wednesday, August 27, 2014
Since the mid-2000s, Madison Ave has been compared to Wall Street. Th ...
- As Advertisers Use DSPs To Buy Social, 'Reach Efficiency' Increases
RTBlog, Tyler Loechner - Tuesday, August 26, 2014
It was 32% cheaper to buy ads on social channels in ...
- Twitter Tests Promoted Video Program To Aid Ad Buying
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, August 12, 2014
Wooing brands with the promise of better engagement and greater accountability, Twitt ...
- LA Tourism Taps MBuy For International Media
MAD, Steve McClellan - Monday, August 11, 2014
MBuy will initially focus on markets outside the U.S., including Australia, Cana ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
MAD, Larissa Faw - Monday, August 4, 2014
The overarching premise is that RB (formerly known as Reckitt Benckiser) wi ...