- Coke To 'Unleash' On Hispanic Community
MediaDailyNews, Karl Greenberg - Tuesday, March 31, 2009
Coke has launched a new iteration of its "Destapa La Felicidad" ("Op ...
- Coldwell Banks On Experience To Weather Tough Times
Marketing Daily, Aaron Baar - Tuesday, March 31, 2009
With Americans tightening their belts and home buying less of a priori ...
- Quiznos, Popeyes Out With New Campaigns
Marketing Daily, Karlene Lukovitz - Tuesday, March 31, 2009
The campaigns just keep coming as QSRs duke it out for sha ...
- Schin Water's Wearable Recycling Results
Creative Media Blog, Amy Corr - Monday, March 30, 2009
Schin Water in Brazil puts plastic bottles into countless hands. Since ma ...
- Kimberly-Clark Launches Largest Campaign Ever For Its Depend Brand
Marketing Daily, Karl Greenberg - Monday, March 30, 2009
Kimberly-Clark's Depend brand is rolling out the first gender-specific underwear in t ...
- Fruit2O Sponsors Young Female Runner
Marketing Daily, - Monday, March 30, 2009
Fruit2O is partnering with 23 year-old Katie Visco in her attempt ...
- "Smart" Advertising
Notes from the Digital Frontier, joey - Sunday, March 8, 2009
The essence of advertising is communicating your idea as simply and succinct ...
- Snapple Riffs On 'Stuff' In Relaunch Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Kenneth Hein writes that Snapple's new campaign, which riffs on the wo ...
- Microsoft's New Message: PCs Are Cheaper Than Macs
Around the Net In Brand Marketing, Thom Forbes - Friday, March 27, 2009
Microsoft has finally jumped on the value-messaging bandwagon, Rupal Parekh reports, ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 25, 2009
Baseball. Sex. Mini Cabrios. Not necessarily in that order. Let's launch! ...
- In-Your-Face Marketing
Creative Media Blog, Amy Corr - Monday, March 23, 2009
Sometimes subtlety doesn't cut it when it comes to cause marketing; aggressiv ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 18, 2009
Give us your best "O-face." "What's a left without a right?" M& ...
- Bank Serves Up Biscuits To Cement Customer Bond
Creative Media Blog, Amy Corr - Monday, March 16, 2009
Countybank, located in Greenville, South Carolina, was looking for a way ...
- Virgin America Kicks Off National 'Flydealism' Campaign
MediaDailyNews, - Tuesday, March 10, 2009
Virgin America launched a national multimedia "Flydealism" ad campaign based on i ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 11, 2009
Boston Market goes country. Catch the travel bug. Estuaries love Joey Lawrenc ...
- Vivendi Campaigns On Global Creds
MediaDailyNews, David Goetzl - Monday, March 9, 2009
Vivendi, the marketer of "Rock Band" and a minority owner of N ...
- Need Some Swagger In Your Life?
Creative Media Blog, Amy Corr - Monday, March 9, 2009
Look no further than Swaggerizeme.com, a Web site created by Wieden+Kennedy Portla ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, March 4, 2009
Romance blooms at J&R Music and Computer World. Boost Mobile hams ...
- Heineken Gets A Shiner At ACL Music Festival
Creative Media Blog, Amy Corr - Monday, March 2, 2009
In this down economy, brands both large and small possess smaller marketi ...