- Licorice Co. Launches Social Media Campaign
Marketing Daily, Aaron Baar - Monday, August 30, 2010
The site, which went live Friday, is closely tied to Facebook a ...
- Marie Callender's Launches Campaign Featuring Two New Lines
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
A new "Time to savor" campaign for ConAgra's Marie Callender's brand featur ...
- Baby Carrots Take On Junk Food With Hip Marketing Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, August 30, 2010
...
- Chicago Cool: Recycled Refrigerators Become Street Art
Creative Media Blog, Amy Corr - Monday, August 30, 2010
Peas are traditionally kept inside refrigerators. That is, if you go t ...
- AutoTrader Classics Hits TV To Tout Print Pubs
Marketing Daily, Karl Greenberg - Thursday, August 26, 2010
The "Fuel Your Passion" campaign centers on a 30-second broadcast spot th ...
- Quaker Oats Preps Breakfast Campaign
Marketing Daily, Aaron Baar - Tuesday, August 24, 2010
In addition, Quaker is adding two new products to its breakfast offering ...
- Local Targeted Ads To Support National Media Brands
Online Media Daily, Laurie Sullivan - Tuesday, August 24, 2010
Image Space Media plans to launch a local targeting feature to i ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 25, 2010
Moms, whip out your boobs. Is it Monday yet? Time for ...
- 'Big C' Turns Virtual World Upside Down
Creative Media Blog, Amy Corr - Monday, August 23, 2010
A cancer diagnosis turns a person's world upside down. Showtime temporarily turn ...
- Scion To Young Drivers: 'Enter The Machine'
Marketing Daily, Karl Greenberg - Tuesday, August 17, 2010
The campaign includes a search engine keyword buy for the term "t ...
- Discover Promises To Be The Anti-'Peggy'
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2010
Three TV spots, the first of which broke earlier this week, st ...
- Zipcar Launches Second Low-Car Diet
MediaDailyNews, - Tuesday, August 17, 2010
Zipcar Inc. has launched a social media campaign called Low-Car Diet. T ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 18, 2010
Real women have curves. Candy ads that contradict and fizzle. Let's lau ...
- Scented Banner Ads: Smells Like The Future?
Creative Media Blog, Amy Corr - Monday, August 16, 2010
Growing up in the 1980s, I watched "The Jetsons" and fully expect ...
- IBM Buys Unica, Brings Analytics To Madison Avenue
Marketing Daily, Laurie Sullivan - Monday, August 16, 2010
IBM made it clear Friday it wants to own the online marketi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 11, 2010
Pizza proverbs. "Butter Shoes." Sibling rivalry. Let's launch! ...
- Ewanick Dishes On Campbell's 'Max And Al'
Marketing Daily, Karl Greenberg - Monday, August 9, 2010
In this third and final segment, Joel Ewanick, VP of marketing ...
- Northwestern Mutual Spots Use Animation
Marketing Daily, Tanya Gazdik - Monday, August 9, 2010
"This campaign focuses on the ways a solid foundation can help y ...
- Feeding The Hungry With Nothing
Creative Media Blog, Amy Corr - Monday, August 9, 2010
An ongoing campaign for the Rhode Island Food Bank proves that y ...
- Ford Launches Corporate African-American Effort
Marketing Daily, Karl Greenberg - Friday, August 6, 2010
"This campaign is about highlighting our strengths as it relates to o ...
- Athenos Feta Campaign Yields Fast Results
Marketing Daily, Karlene Lukovitz - Friday, August 6, 2010
The "Make a Change for the Feta" campaign is anchored in ...
- Crocs Unveils New Kids Campaign
Marketing Daily, - Thursday, August 5, 2010
Crocs is introducing new back-to-school spots for its kids' shoes, continuing t ...
- Deutsch's 'Printervention' Spots Tout Kodak's Printers
MediaDailyNews, - Friday, August 6, 2010
DRTV and DRDTV (Direct Response Digital TV) spots, launched August 6, a ...
- Sprint Shifts To More Lighthearted Approach
Marketing Daily, Aaron Baar - Thursday, August 5, 2010
Two new television ads depict characters that interact in myriad ways wi ...
- Gap Gambles On 1969 Collection
Marketing Daily, Sarah Mahoney - Wednesday, August 4, 2010
Based on the response from jeans-lovers, the San Francisco-based company has expand ...
- Shell Talks Nitrogen With Auto Buff Books
Marketing Daily, Karl Greenberg - Tuesday, August 3, 2010
The deal includes a proviso that all vehicle testing and evaluations ...
- Girl Scouts Debuts Brand Campaign, Adds Hispanic Component
MediaDailyNews, - Tuesday, August 3, 2010
Girl Scouts of the USA is debuting long-term, multichannel brand campaign design ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 4, 2010
Bouncing bowling balls. Corona Light drinkers get active. Airport ad tires you ...