Tag results for "ad exchange" for 2009
- Blue Kai Bows Data Targeting ServiceIntent-focused, auction-based data exchange BlueKai on Monday is expected to launch ...
- Yahoo, Right Media Shutting DMX In January As part of Yahoo's strategy to remake the Right Media Exchange in ...
- Google's Reese Leads DoubleClick Ad Exchange Sales In U.S.Lexi Reese, Google's newly appointed director of sales for the DoubleClick ...
- Right Media Founder Walrath Leaves YahooRight Media Exchange founder Michael Walrath, who sold the company to Yah ...
- IAB, Bain Unveil 'Roadmap' For Building Brands Online: Report Addresses Industry's DysfunctionsLast year, the Interactive Advertising Bureau and Bain & Co. released t ...
- From Ad Networks To Audience Aggregation: Where Advertising Is HeadingThe ability to target and buying audience segments is rapidly becoming t ...
- Trick Or Click! Why Are Advertisers Letting Themselves Get Tricked?Trick or treat! Before I open the door to hear that perenni ...
- Mobclix Issues Challenge To AdMobMobclix has thrown down the gauntlet. The mobile ad exchange has launch ...
- A 1-2-3 Punch to Display Advertising ROILet's boil this display beast down to a 1-2-3. For most ...
- Google Offers Real-Time Bidding On DoubleClick Ad ExchangeGoogle has rebuilt the DoubleClick Ad Exchange platform as real-time marketplace ...
- Rubicon Project Acquires BT Provider Others OnlineAd technology firm The Rubicon Project has acquired behavioral targeting data provid ...
- DataXu Launches Media-Buying PlatformStartup DataXu has formally launched its real-time-bidding platform allowing agencies a ...
- BlueKai to Certify Data Bought Through Exchange ...
- NBCU And Microsoft Team Up To Sell TV OnlineBlurring the lines between TV and online advertising, NBC Universal and Microso ...
- PubMatic Evaluates Ad Servers And NetworksPubMatic, which helps publishers optimize inventory sold through ad networks, on Wednesd ...
- Online Display CPMs Plummet, New 'Secondary Premium' Ad Market EmergesThe price of online display advertising inventory sold via advertising networks fe ...
- Searching For The New Heart Of Madison Avenue, Interpublic Thinks It's Closer To Wall StreetInterpublic finally went public with its new digital media trading system, official ...
- Page: We Want Newspapers to Figure It OutAt Google's I/O event on Wednesday, co-founder Larry Page answered questions abo ...
- Econapocalypse Contributes To Ad Net Uptick As if the trend toward ad networks were not strong enough t ...
- The Last Word: Ending With An Exchange On ExchangesAsked by an attendee to explain why media shops are developing the ...
- The Ad Net Wars Move to the Mobile FrontGet ready for a bloody fight over the mobile Web: The Intern ...
- Focus: Double Bull's-Eye So far, targeting online has been a big tease. The promise ...
