- SpotXchange Hopes to OTTO-mate Video Ad Optimization
VidBlog, Steve Smith - Tuesday, February 22, 2011
Optimizing video ad campaigns effectively lifts key performance metrics, but even wh ...
- Real-Time Bidding Ad Platforms Gaining Ground
Online Media Daily, Laurie Sullivan - Thursday, February 10, 2011
While advertisers spent $353 million through real-time bidding platforms in the Unit ...
- Groupon Moves To New OpenX Global Publisher Platform
Online Media Daily, Laurie Sullivan - Wednesday, February 9, 2011
OpenX Technologies has launched a platform for large publishers. Dubbed OpenX Enterpris ...