- Ad Premiums: 'Economist' Ideas Channel Targets Elite Mind-Set
MediaDailyNews, Fern Siegel - Wednesday, October 27, 2010
The Economist Group launched its latest online business: Ideas People Channel. Debuti ...
- Video Gets Specific: Vanderhook On Buying BBE
Data and Targeting Insider, Steve Smith - Friday, October 22, 2010
As Mediapost's AdNets conference returns to New York on Nov. 2, ...
- Greystripe 4Q Figures Show Growing Demand For Mobile Advertising
Online Media Daily, Mark Walsh - Thursday, October 21, 2010
Mobile ad network Greystripe has been one of the indirect beneficiaries ...
- Bid4Spots Preps Buildout To Expand Ad Options
MediaDailyNews, Erik Sass - Friday, October 15, 2010
Bid4Spots, which operates online reverse auctions for remaindered radio and cable advertisi ...
- Canoe Ventures' iTV Polling Boon To Advertisers
MediaDailyNews, David Goetzl - Thursday, October 14, 2010
After having recently launched its "request-for-information" interactive advertising platform, Canoe Ventures ...
- YuMe Unveils Buy-Side Video Ad Management Platform
Online Media Daily, Gavin O'Malley - Wednesday, October 13, 2010
Catering to media agencies, advertisers and agency trading desks, video ad technolo ...
- Canoe, ANA Launch Partnership
MediaDailyNews, David Goetzl - Tuesday, October 12, 2010
In a move that could ultimately build advertiser interest in its ma ...
- OneRiot To Shutter Search Portal
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, October 12, 2010
In order to focus entirely on its ad network, real-time social sear ...
- Ringleader Adds 'Mobile Cookie' Certification For Publishers
Online Media Daily, Mark Walsh - Thursday, October 7, 2010
Mobile ad firm Ringleader Digital has launched a certification program for publishe ...
- Undertone Networks Launches DirectConnect
Online Media Daily, Gavin O'Malley - Wednesday, October 6, 2010
Premium ad network Undertone Networks on Wednesday debuted a new product th ...
- NBC Invests In Invidi's Addressable Ad System
MediaDailyNews, Wayne Friedman - Tuesday, October 5, 2010
Addressable advertising systems have been getting attention from all media companies ...
- AppNexus Secures Funding, Adds Microsoft As Investor
Online Media Daily, Laurie Sullivan - Tuesday, October 5, 2010
AppNexus revealed Tuesday it raised $50 million in Series C funding ...