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2017 Events Calendar
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 25, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
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October 16 - 19, 2016, Mohonk
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October 10 - 13, 2016, Austin
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September 29, 2016, NYC
September 29, 2016, NYC
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September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
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OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 25, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
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Results for ad optimization
DoubleVerify Expands Mobile In-App Viewability, Adds New Partners
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
DoubleVerify, an ad-tech firm that authenticates media quality and performance across digital ...
Is Experimentation Like Yoga?
Email Insider, David Baker - Monday, October 10, 2016
With all the hype about machine learning, I've been thinking a lot ...
VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday that ...
Percolate Adds Analytics Features To Increase Real-Time Campaign Visibility
Real-Time Daily, Tobi Elkin - Tuesday, September 20, 2016
Marketing campaign software platform Percolate announced new product features that will offer ...
Marketers Not Confident With Their Ad Channel Mix
Research Brief, Jack Loechner - Friday, September 2, 2016
The struggle to optimize the marketing mix across channels has recently been ...
Ooyala Enables Server-Side Ad Insertion For Live-Streaming Video
Real-Time Daily, Philip Rosenstein - Tuesday, July 19, 2016
Premium video and ad serving platform, Ooyala, announced on Monday that its ...
Marketers Gain Omnichannel Viewability With New Pre-Bid Video Offering From DataXu
Around the Net in Real-Time, Tobi Elkin - Wednesday, May 25, 2016
DataXu, a provider of programmatic marketing software and analytics, launched its Pre-Bid ...
Publishers Suggest Putting The Web On A Diet To Combat Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Wednesday, March 30, 2016
It's no secret that the digital media industry has a problem with ...
Email On Acid Adds Real-Time Editing Tool
Email Marketing Daily, Jess Nelson - Thursday, March 24, 2016
Denver-based Email on Acid unveiled an email editing application on Wednesday to ...
5 Ways To Drive Conversions Using Performance Content
MediaDailyNews, Michael Kahn - Tuesday, November 3, 2015
Start thinking about content as a key driver of top-line growth-revenue, market ...
RevJet's Creative Side Platform Empowers Digital Marketers
Real-Time Daily, Felicia Greiff - Thursday, October 22, 2015
RevJet is rolling out Creative Side Platform or CSP, a "self-optimizing" tool ...
Search: How To Optimize FAQ Pages
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 24, 2015
Brittney Sheffield explains how to optimize Frequently Asked Questions pages. She believes ...
Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaults ...
Operative's New Tech The Latest To Take On The Programmatic 'Waterfall'
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Operative, an ad management firm, is the latest company to release ad ...
Centro Buys Social Ad Tech Firm GraphScience
Real-Time Daily, Tyler Loechner - Friday, July 24, 2015
Digital ad tech firm Centro is already putting the $30 million it ...
Marketers Betting On DMPs For A Programmatic Future
Real-Time Daily, Tyler Loechner - Thursday, July 16, 2015
Over two-thirds (68%) of marketers say that DMPs are the "key to ...
Optimizing For Search Engine URLs, Not Keywords
SearchBlog, Laurie Sullivan - Wednesday, July 15, 2015
Keywords are becoming less relevant when tracking search engine query rankings. One ...
Facebook Touts Ad Tool Innovation
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, July 7, 2015
Effectively connecting online and offline retail experiences remains a weak point for ...
Programmatic Mobile Targets Lawn Nerd Behaviors For Scotts
Data and Targeting Insider, Steve Smith - Monday, June 29, 2015
The lawn care brand Scotts used programmatic data to find not only ...
Kissmetrics Dives Headfirst Into On-Page Ad Optimization
SearchBlog, Laurie Sullivan - Wednesday, June 17, 2015
The ad placement on a Web site page can become pretty annoying. ...
Rocket Fuel Rolls Out Ad Platform Focused On Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, June 8, 2015
It's been nearly one year since Rocket Fuel acquired fellow ad tech ...
Humanizing Optimization: The Need For Us To Get Involved
Marketing Insider: Cross-Channel, Dan Swartz - Monday, June 8, 2015
We need to balance the process of optimizing individual channels and elements ...
Komoona Wants To Reroute All RTB Demand To One Platform
RTBlog, Tyler Loechner - Friday, June 5, 2015
Aiming to simplify the programmatic landscape, Tel Aviv startup Komoona on Friday ...
Wiggle Launches Ads Optimised Through Facial Recognition
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Cycling equipment e-tailer Wiggle is set to make its online ads smarter ...
Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of late, ...
Forget Mad Men And Math Men - Mad Max Is The One Inspiring Programmatic Innovation
RTBlog, Tyler Loechner - Monday, March 30, 2015
ChoiceStream, a demand-side platform (DSP), wants to increase the level of competition ...
New York Life's Content Strategy
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 20, 2015
Internet interactivity pushed New York Life into a content marketing model. The company's marketers ...
Horizon Media Developing Mood-Based Audio Planning Tool
MAD, Larissa Faw - Friday, February 20, 2015
The new approach is designed to better connect brand and consumer moods ...
More Than Five Universal Audit Steps
Around the Net in Search Marketing, Laurie Sullivan - Monday, February 2, 2015
There are plenty of questions that marketers should ask when auditing campaigns. ...
Dynamic Yield Puts Marketers In Control Of Online Efforts
MAD, Larissa Faw - Wednesday, November 19, 2014
Dynamic Yield, an automated real-time content optimization engine, is introducing a new ...
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