- Enterprise: ABC Introduces Inventory Ad System To Benefit Network/Affiliates
MediaDailyNews, David Goetzl - Wednesday, October 6, 2010
As ABC and its affiliates ramp up a system allowing stations ...
- Future of Media Buying: Demand-Side Platforms
MediaDailyNews, Craig Gugel - Thursday, September 23, 2010
Effective media planning needs to address how to run relevant advertising, a ...
- AdMeld Names Jason Kelly Chief Media Officer
Online Media Daily, Gavin O'Malley - Tuesday, September 14, 2010
Ad optimization technology provider AdMeld on Tuesday named Jason Kelly as chi ...
- Group M Launches DSP For Mobile
MediaDailyNews, - Tuesday, September 7, 2010
GroupM announced the launch of the Demand Side Platform advertising solution f ...
- GfK, MRI: Magazine Ad Placement Registers Little Impact
MediaDailyNews, Erik Sass - Monday, August 30, 2010
Despite all the attention paid to magazine ad placements, a new stu ...
- Ad Exposure On Both TV and Online Delivers Big Time
Research Brief, Jack Loechner - Friday, July 23, 2010
According to new data from The Nielsen Company, airing an ad bo ...
- IBM Working On Analytics Suite For Advertisers
Online Media Daily, Laurie Sullivan - Wednesday, July 21, 2010
IBM has been developing code that it will use to build ...
- Interpublic, Microsoft Turn MOMS Over To AAAA: Coalition Will Automate Media Processing
Online Media Daily, Joe Mandese - Tuesday, June 22, 2010
Interpublic and Microsoft today will announce a move that is expected ...
- TV Stations Without HD Spots Miss Opportunity
MediaDailyNews, David Goetzl - Wednesday, June 16, 2010
Advertising in high definition may impact consumers more than a traditional fee ...
- Brain Gain: Eyeblaster Rebrands As MediaMind
Online Media Daily, Gavin O'Malley - Tuesday, June 15, 2010
Say goodbye to Eyeblaster, and hello to MediaMind. Long pigeonholed as ...
- Variable Profitability and Real-Time Bidding: What Future Lies Ahead
Marketing: Travel, Paul Knegten - Monday, June 14, 2010
And there you have it: both sides of the equation being tak ...
- Traffiq Launches Service Aimed At Latin Market
Online Media Daily, Mark Walsh - Tuesday, April 27, 2010
Online media planning and buying platform Traffiq is pushing into the Spanish-langua ...
- MediaMath + Adroit = Dynamic Ad Targeting
Online Media Daily, - Thursday, April 15, 2010
Online ad exchange and analytics system MediaMath Wednesday said it acquired Adro ...
- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- Weather Channel Deals Long-Term With Invision
MediaDailyNews, Fern Siegel - Friday, March 12, 2010
The Weather Channel has signed a long-term agreement to continue licensing Invision ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- How To Multiply One Ad Impression
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 3, 2010
Harry Gold lists a few tactics he relies on to improve ...
- Can't Have Real-Time Bidding Without Real-Time Selling
Online Media Daily, Rajeev Goel - Wednesday, February 17, 2010
EBay didn't start because people wanted to buy efficiently. It started wi ...
- Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers
Online Media Daily, Joe Mandese - Tuesday, February 16, 2010
Don Epperson, the former global CEO of Havas Digital, and a pione ...
- For Digital Publishers: Ditch the Survey and Embrace the Scientific Beauty of Web Analytics
Online Media Daily, Philip Sawyer - Thursday, January 28, 2010
After 23 years of conducting advertising research, I have reluctantly come ...
- Facebook Develops Conversion Tracking Tool: What's A Fan Worth?
Online Media Daily, Laurie Sullivan - Tuesday, January 26, 2010
Facebook plans to add a conversion tracking tool to its suite ...
- Study: Online Display Pricing Rebounds
Online Media Daily, - Tuesday, January 19, 2010
Pricing for non-guaranteed -- or remnant -- ad inventory rebounded last yea ...
- PubMatic Expands Platform To Mobile
Online Media Daily, - Thursday, January 14, 2010
PubMatic has extended its online ad optimization platform to the mobile We ...
- Ad Meld Names VP Of Mobile
Online Media Daily, Gavin O'Malley - Monday, January 11, 2010
Ad optimization technology provider AdMeld on Monday named Marc Theermann as i ...
- Web U: Optimization Overdose
OMMA Magazine, Paul Knegten - Monday, March 1, 2010
Demand side platforms (DSPs) are a giant leap forward for Adkind. Th ...