- For Digital Publishers: Ditch the Survey and Embrace the Scientific Beauty of Web Analytics
Online Media Daily, Philip Sawyer - Thursday, January 28, 2010
After 23 years of conducting advertising research, I have reluctantly come ...
- Facebook Develops Conversion Tracking Tool: What's A Fan Worth?
Online Media Daily, Laurie Sullivan - Tuesday, January 26, 2010
Facebook plans to add a conversion tracking tool to its suite ...
- Study: Online Display Pricing Rebounds
Online Media Daily, - Tuesday, January 19, 2010
Pricing for non-guaranteed -- or remnant -- ad inventory rebounded last yea ...
- PubMatic Expands Platform To Mobile
Online Media Daily, - Thursday, January 14, 2010
PubMatic has extended its online ad optimization platform to the mobile We ...
- Ad Meld Names VP Of Mobile
Online Media Daily, Gavin O'Malley - Monday, January 11, 2010
Ad optimization technology provider AdMeld on Monday named Marc Theermann as i ...