- Computer Retailer Gets 92% ROI On Behavior-Targeted Data
Online Media Daily, Laurie Sullivan - Monday, March 29, 2010
Marketers have begun to realize paying more for targeted ads supported ...
- Weather Channel Deals Long-Term With Invision
MediaDailyNews, Fern Siegel - Friday, March 12, 2010
The Weather Channel has signed a long-term agreement to continue licensing Invision ...
- 24/7 Real Media Integrates With Omniture Data
Online Media Daily, Laurie Sullivan - Tuesday, March 9, 2010
24/7 Real Media will publicly release Tuesday Open AdStream 10, an upgra ...
- How To Multiply One Ad Impression
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 3, 2010
Harry Gold lists a few tactics he relies on to improve ...
- Web U: Optimization Overdose
OMMA Magazine, Paul Knegten - Monday, March 1, 2010
Demand side platforms (DSPs) are a giant leap forward for Adkind. Th ...