- GroupM's Norman: Agencies Play Key Role In Digital Age
Online Media Daily, Steve McClellan - Monday, December 12, 2011
Rob Norman, the North American CEO of WPP's GroupM, is bullish ...
- WordPress Bows Ad Program WordAds
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, November 29, 2011
No, not AdSense. WordAds -- That’s what WordPress.com is calling its ne ...
- New Technology Helps Brands Optimize Search Results
Online Media Daily, Laurie Sullivan - Wednesday, October 26, 2011
Conductor released a feature Wednesday in its search engine optimization platform Searchlig ...
- Adnetik Shifts Technology Focus From Media To Creative, Uses Machine To Figure What Ads People Want
Online Media Daily, Joe Mandese - Tuesday, October 25, 2011
The digital ad industry has invested billions of dollars to develop syste ...
- Nolsoee To Chief Strategy Officer, MEC China
MediaDailyNews, Fern Siegel - Wednesday, October 19, 2011
MEC China named Thomas Nolsoee as Chief Strategy Officer. Nolsoee will ...
- Premium Advertisers: Time To Book A New Priority Class
Online Media Daily, Yoav Arnstein - Friday, October 14, 2011
What if premium advertisers could reach specific audiences in a guaranteed a ...
- 5 Ways Publishers Can Effectively Monetize Mobile Content
Online Media Daily, Dave Gwozdz - Monday, October 10, 2011
Knowing that their audiences are consuming content on mobile devices, some publisher ...
- Reachable: Advertisers Play TAG on BrightRoll
Online Media Daily, Gavin O'Malley - Thursday, October 6, 2011
Marketers are demanding more online ad verification, while warming to cost-per-action ...
- Facebook Execs Pitch Effectiveness Of Social Advertising
Online Media Daily, Mark Walsh - Tuesday, October 4, 2011
Two of Facebook's top ad executives make the case for brands ...
- 'Moneyball' vs. Web Analytics
Online Media Daily, Adam Rosenberg - Friday, September 23, 2011
Since leaving baseball's number crunching game, I've noticed how Web analytics a ...
- Mobile Theory Offers AdSense Alternative
Online Media Daily, Mark Walsh - Wednesday, August 10, 2011
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSe ...
- No Ad Campaign Optimization Without Proper Attribution
Online Media Daily, Paul Pellman - Wednesday, August 10, 2011
Online ad campaign optimization is complex and is only as good ...
- Seeing Ad First Increases Action Odds Sevenfold
Research Brief, Jack Loechner - Thursday, August 4, 2011
A new study by Casale Media, based on their analysis of near ...
- Got Game: Angry Birds Gets Serious About Ads
Online Media Daily, Laurie Sullivan - Thursday, July 28, 2011
Rovio plans to add advertisements in games running on Google's Android a ...
- IAB Sets Rules For Online Ad Research
Online Media Daily, Mark Walsh - Wednesday, July 13, 2011
The Interactive Advertising Bureau has introduced a set of best practices f ...
- The 3rd Wave For The Ad Industry
Online Media Daily, J. Brooke Aker - Wednesday, July 6, 2011
We have moved from media explosion (Internet, ubiquitous connectivity and multiple device ...
- Collective Buys Tumri, Improves Ad Process
Online Media Daily, Gavin O'Malley - Wednesday, July 6, 2011
Collective has announced the acquisition of ad technology firm Tumri. The acquisiti ...
- News Analysis: Google's AdMeld Deal
Online Media Daily, Gavin O'Malley, Laurie Sullivan - Friday, June 10, 2011
Insiders speculate that Google has acquired the ad technology company AdMeld f ...
- DoubleVerify Relaunches Ad Service To Boost Transparency
Online Media Daily, Gavin O'Malley - Tuesday, May 31, 2011
Hoping to make the Web safer for brand marketers, DoubleVerify on Tuesd ...
- Capitalizing On Consumer Intent
Online Media Daily, Anurag Wadehra - Monday, May 23, 2011
Your search ads drive strong ROI. Your Facebook page attracts new fan ...
- TidalTV Partners With Eyeview To Enhance Ad Targeting
Online Media Daily, Gavin O'Malley - Thursday, May 5, 2011
What happens when you tailor video ads by consumer demographic, geolocation a ...
- TidalTV Raised $30M To Enhance Ad Tech, Reach
Online Media Daily, Gavin O'Malley - Thursday, March 31, 2011
Video ad technology firm TidalTV raised about $30 million from existing investor ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- WPP's Compete Builds Media Planning Tool For Online, TV, Mobile
Online Media Daily, Laurie Sullivan - Wednesday, March 16, 2011
Many marketers don't understand how to plan and optimize integrated campaigns acro ...
- BoostCTR Secures Seed Financing
Online Media Daily, - Monday, March 14, 2011
BoostCTR secured $1.64 million seed financing from Javelin Venture Partners and Metamorph ...
- Virgin Atlantic Takes To Sky With Best-Click Attribution
Online Media Daily, Laurie Sullivan - Thursday, March 10, 2011
Virgin Atlantic is creating a "best-click attribution model" to better manage onli ...
- TidalTV Adds Mobile To Brand Arsenal
MediaDailyNews, Erik Sass - Tuesday, March 8, 2011
TidalTV is bringing its suite of video targeting and optimization capabilities ...
- AdKeeper Button Lets Viewers Keep, Share Ads
Online Media Daily, Laurie Sullivan - Thursday, March 3, 2011
Volvo plans to become one of the first brands to launch ...
- AudienceScience, Tumri Partner To Boost Audience Targeting
Online Media Daily, Gavin O'Malley - Thursday, February 10, 2011
In an effort to ingratiate clients with more dynamic and targeted creativ ...
- ignitAd Launches Bid Optimization Platform
Online Media Daily, Laurie Sullivan - Friday, January 28, 2011
ignitAd has begun to roll out an ad yield optimizer that provid ...