- TidalTV Raised $30M To Enhance Ad Tech, Reach
Online Media Daily, Gavin O'Malley - Thursday, March 31, 2011
Video ad technology firm TidalTV raised about $30 million from existing investor ...
- Del Monte Adopts Encore Attribution Ad Model To Credit Impressions, Clicks
Online Media Daily, Laurie Sullivan - Friday, March 18, 2011
In a move that should lead the way for other consumer produ ...
- WPP's Compete Builds Media Planning Tool For Online, TV, Mobile
Online Media Daily, Laurie Sullivan - Wednesday, March 16, 2011
Many marketers don't understand how to plan and optimize integrated campaigns acro ...
- BoostCTR Secures Seed Financing
Online Media Daily, - Monday, March 14, 2011
BoostCTR secured $1.64 million seed financing from Javelin Venture Partners and Metamorph ...
- Virgin Atlantic Takes To Sky With Best-Click Attribution
Online Media Daily, Laurie Sullivan - Thursday, March 10, 2011
Virgin Atlantic is creating a "best-click attribution model" to better manage onli ...
- TidalTV Adds Mobile To Brand Arsenal
MediaDailyNews, Erik Sass - Tuesday, March 8, 2011
TidalTV is bringing its suite of video targeting and optimization capabilities ...
- AdKeeper Button Lets Viewers Keep, Share Ads
Online Media Daily, Laurie Sullivan - Thursday, March 3, 2011
Volvo plans to become one of the first brands to launch ...