- Programmatic Mobile Targets Lawn Nerd Behaviors For Scotts
Data and Targeting Insider, Steve Smith - Monday, June 29, 2015
The lawn care brand Scotts used programmatic data to find not on ...
- Kissmetrics Dives Headfirst Into On-Page Ad Optimization
SearchBlog, Laurie Sullivan - Wednesday, June 17, 2015
The ad placement on a Web site page can become pretty annoyin ...
- Rocket Fuel Rolls Out Ad Platform Focused On Private Marketplaces
Real-Time Daily, Tyler Loechner - Monday, June 8, 2015
It's been nearly one year since Rocket Fuel acquired fellow ad te ...
- Humanizing Optimization: The Need For Us To Get Involved
Marketing Insider: Cross-Channel, Dan Swartz - Monday, June 8, 2015
We need to balance the process of optimizing individual channels and elemen ...
- Komoona Wants To Reroute All RTB Demand To One Platform
RTBlog, Tyler Loechner - Friday, June 5, 2015
Aiming to simplify the programmatic landscape, Tel Aviv startup Komoona on Frid ...
- Wiggle Launches Ads Optimised Through Facial Recognition
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Cycling equipment e-tailer Wiggle is set to make its online ads smart ...