- Adap.tv Adds $20M In Financing, MarketPlace Big Success
Online Media Daily, Gavin O'Malley - Tuesday, March 29, 2011
Video ad company Adap.tv on Tuesday said it closed $20 million ...
- Universal Studios Taps Video DSP DataXu For 'Adjustment'
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Marketers gained a demand-side platform to support video ads when DSP Data ...
- Twitter Tests Geotargeted Tweets, Ad Revs May Hit $250M By '12
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Twitter began beta testing the ability to geographically target Promoted Accounts a ...
- Martini Ads Target Affluent Consumers' Offline Buys
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Usama Fayyad has joined Martini Media's board of directors. A data analyti ...
- AT&T Hackathon Invites LA Companies To Cross-Innovate
Online Media Daily, Laurie Sullivan - Tuesday, March 22, 2011
AT&T Interactive wants to create a tech community in Los Angeles th ...
- Google DoubleClick Integrates Real-Time Bidding For In-Stream Video
Online Media Daily, Laurie Sullivan - Thursday, March 17, 2011
Google's DoubleClick has begun testing in-stream video ads on YouTube, allowing ...
- 4As Teams With BlackArrow For Advanced Ad Media, Hope To Jolt VOD
MediaDailyNews, David Goetzl - Wednesday, March 16, 2011
Feeling that there is significant runway in establishing free VOD as ...
- Correction: Yahoo Not Part of DoubleVerify Compliant List
Online Media Daily, - Thursday, March 10, 2011
The headline and content of a story ("DoubleVerify: B3, Invite, VivaKi T ...
- DoubleVerify: MIG, Invite, VivaKi Top Compliant Ad Platform List
Online Media Daily, Gavin O'Malley - Thursday, March 10, 2011
For the second half of 2010, ad platforms deemed the most complia ...
- Automated Ad Startup Vurve Gets $4.5 Mil
Around the Net In Online Marketing, Gavin O'Malley - Friday, March 4, 2011
Vurve -- a start-up that promises small businesses "advertising on autopilot" ...
- MediaTrust Launches Online Ad Bidding Platform
Online Media Daily, - Tuesday, March 1, 2011
MediaTrust, a digital performance marketing company, launched MediaTrust's PerformanceExchange. ...