- CLiP On: DBG Debuts Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, August 4, 2011
Getting into the distribution game, Digital Broadcasting Group just opened up i ...
- Epic Abandons Controversial 'History-Sniffing' Practice
Online Media Daily, Wendy Davis - Thursday, August 4, 2011
Epic Marketplace has quietly stopped using controversial "history-sniffing" techniques that enabled ...
- Nielsen To Debut New Metric For Facebook, Online Ad Platforms
Online Media Daily, - Wednesday, August 3, 2011
Nielsen expects to debut a new metric based on TV's gross rati ...
- DoubleVerify To Debut Navigator, Aids Ad Networks
Online Media Daily, Gavin O'Malley - Tuesday, August 2, 2011
As ad networks and their publisher partners know, the faster they ali ...
- Panovax Ad Platform Launches
Online Media Daily, - Friday, July 29, 2011
Panomark, a marketing and advertising agency, launched the Panomark Video Ad Exchan ...
- Got Game: Angry Birds Gets Serious About Ads
Online Media Daily, Laurie Sullivan - Thursday, July 28, 2011
Rovio plans to add advertisements in games running on Google's Android a ...
- Yahoo Exchange Adds Publisher RTB Tools
Online Media Daily, Mark Walsh - Thursday, July 28, 2011
In a move aimed at attracting more publishers, Yahoo's Right Media Exchan ...
- Pulse 360 To Kick Off New Ad Retargeting Efforts
Online Media Daily, Gavin O'Malley - Tuesday, July 26, 2011
Contextual ad shop Pulse 360 is expected to debut a new sui ...
- Is This The Dawn of the Data Decade?
Online Media Daily, Rich Astley - Monday, July 25, 2011
Data-driven, real-time acquisition of online media is a major area of opportuni ...
- Local Yokel Debuts Hyper-Local Online Ad Service
Online Media Daily, Gavin O'Malley - Monday, July 18, 2011
From restaurant reviews to hyper-local news, the Web is fast becoming ...
- Tap.Me Taps Impressive Agency Team
Online Media Daily, - Thursday, July 7, 2011
Game advertising platform developer Tap.Me has tapped a pretty impressive advertising adviso ...
- Hulu Plus Closes on 1M Subs and Over-the-Top Service Revenues to Escalate Sharply
VidBlog, Steve Smith - Thursday, July 7, 2011
In coming years, more and more TV viewers will be doing wh ...
- ChoiceStream Crunches Ad Targeting
Online Media Daily, Laurie Sullivan - Monday, June 27, 2011
Personalizing marketing solutions, ChoiceStream launches Crunch, which gives brands a method ...
- ADmantX Adds $2.8M To Enhance Sales, Marketing
Online Media Daily, Gavin O'Malley - Wednesday, June 8, 2011
Contextual ad startup ADmantX on Wednesday said it raised $2.8 million, l ...
- CenturyTel Obtains Mixed Ruling In Ad Targeting Suit
Online Media Daily, Wendy Davis - Monday, June 6, 2011
A federal judge has dismissed a portion of a potential class-action lawsu ...
- Millard Named To Simulmedia Board
Online Media Daily, - Wednesday, June 1, 2011
Simulmedia, a targeted television advertising platform and network, named Wenda Harris Millar ...
- Auditude Partners With Major League Gaming
Online Media Daily, Gavin O'Malley - Wednesday, May 25, 2011
Hoping to better target live audiences, Major League Gaming is expected ...
- Dynamic Logic Expands Panel-Based Tracking
Online Media Daily, Mark Walsh - Tuesday, May 24, 2011
Ad effectiveness research firm Dynamic Logic has introduced a new service th ...
- PubMatic Acquires ReviNet, Ups Ad Net Reach
Online Media Daily, Gavin O'Malley - Tuesday, May 17, 2011
Lining up a solid list of publishers, supply-side platform PubMatic on Tuesd ...
- Preserving Advertising
OMMA Magazine, Joe Mandese - Friday, April 29, 2011
For an industry that produces something most people say they detest a ...
- Arbitron TAPSCAN Gets MRC Accreditation
MediaDailyNews, Erik Sass - Wednesday, April 20, 2011
Radio ratings firm Arbitron announced that TAPSCAN, its Web-based sales proposal a ...
- Martinez Joins Mochila As Regional Sales Manager
Online Media Daily, - Wednesday, April 20, 2011
Sonia Figueroa Martinez has joined Mochila as regional sales manager. ...
- Adaptly Raises $2.7 Million From KBS, Others
Online Media Daily, - Tuesday, April 19, 2011
MDC Partners agency Kirshenbaum Bond Senecal, along with First Round Capital, Charl ...
- Arbitron, Marketron Unveil New Radio Tracking, Planning Tools
MediaDailyNews, Erik Sass - Friday, April 15, 2011
As the radio business struggles to win back billions in ad spendin ...
- Skype's CMO: New Ad Push, Social Engagement
Online Media Daily, Mark Walsh - Friday, April 15, 2011
Popular Internet voice and chat service Skype rolled out display advertising ...
- TubeMogul Shifts To Real-Time Video-Ad Buying
Online Media Daily, Mark Walsh - Tuesday, April 12, 2011
TubeMogul has relaunched its PlayTime video ad solution as a demand-side platfo ...
- Rovi To Launch Interactive Ad Trial
MediaDailyNews, David Goetzl - Tuesday, April 5, 2011
Rovi, the company that powers interactive program guides, said it will laun ...
- Adap.tv Adds $20M In Financing, MarketPlace Big Success
Online Media Daily, Gavin O'Malley - Tuesday, March 29, 2011
Video ad company Adap.tv on Tuesday said it closed $20 million ...
- Universal Studios Taps Video DSP DataXu For 'Adjustment'
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Marketers gained a demand-side platform to support video ads when DSP Data ...
- Twitter Tests Geotargeted Tweets, Ad Revs May Hit $250M By '12
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Twitter began beta testing the ability to geographically target Promoted Accounts a ...