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Results for ad serving
Investors Show Intentions Via $22.7M Series C Round For Intent Media
Real-Time Daily, Tyler Loechner - Monday, July 21, 2014
Intent Media, an ad server for travel companies, on Monday announced it ...
Smart AdServer Taps Casale For European Demand
Real-Time Daily, Tyler Loechner - Monday, July 14, 2014
Smart AdServer, an ad server and programmatic ad platform, has announced a ...
Opera Acquires Mobile Video Firm AdColony
Mobile Marketing Daily, Mark Walsh - Tuesday, June 24, 2014
Opera Software on Tuesday announced acquiring mobile video ad platform AdColony to ...
Yieldbot Raises $18M In Series B Led By SJF Ventures
Real-Time Daily, Tyler Loechner - Friday, June 6, 2014
Yieldbot this week announced it has closed a $18 million Series B ...
EyeReturn Marketing Opens Offices In Chicago, LA, NY
Real-Time Daily, Tyler Loechner - Monday, June 2, 2014
EyeReturn Marketing, an ad server and demand-side platform (DSP), on Monday announced ...
UK Agency Somo Teams With Medialets
Mobile Marketing Daily, Mark Walsh - Friday, May 30, 2014
London-based mobile marketing agency Somo has signed a deal with Medialets to ...
Will The FCC's Revised Net Neutrality Proposal Kill The Online Ad Industry?
Search Marketing Daily, Laurie Sullivan - Friday, May 23, 2014
When it comes to online advertising, speed matters. While it dramatically affects ...
How Google Defines 'Mobile' - Or Doesn't
MoBlog, Mark Walsh - Friday, May 23, 2014
Exactly what "mobile" means in the context of consumer electronics has been ...
PubMatic Puts Mobile In Motion, Acquires Ad Server Mocean Mobile For $15.5M
Real-Time Daily, Tyler Loechner - Monday, May 19, 2014
PubMatic continues to up its mobile game, as the supply-side platform (SSP) ...
Consumers Don't Want To Trade Data For Free Services, Study Says
Daily Online Examiner, Wendy Davis - Monday, April 14, 2014
Online ad companies often argue that free material will disappear from the ...
Hold The Phone: MediaCom, Medialets Forge 'Preferred Partnership'
MAD, Steve McClellan - Monday, April 7, 2014
It's the second big mobile vendor deal that the agency has struck ...
Google Doubles Down On Nielsen, Brings Ratings Into DoubleClick
Online Video Daily, Joe Mandese - Wednesday, April 2, 2014
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from ...
Mobile Shoppers & On-the-Fly Search
MobileShopTalk, Chuck Martin - Tuesday, March 25, 2014
Real-time mobile shopping just may drive more consumers to click on ads ...
More Devices, Less Divisive: Supply Chain Taps Into Tapad
Real-Time Daily, Joe Mandese - Monday, March 24, 2014
At a time when Madison Avenue is shifting toward a device-centric view ...
Atlas Teams With Flite For Rich Media
Mobile Marketing Daily, Mark Walsh - Wednesday, March 5, 2014
Rich media platform Flite is partnering with Atlas to allow advertisers using ...
Ads Are Dirtier Than Porn... In Spreading Mobile Malware
Mobile Marketing Daily, Steve Smith - Thursday, March 6, 2014
The explosion in mobile Web ads brought with it a surge in ...
CBS Sells VOD Shows Via Dynamic Ad Insertion
MediaDailyNews, Wayne Friedman - Tuesday, March 4, 2014
CBS is starting up the selling of advertising via video-on-demand programming through ...
Shady Ad Networks Put P&G, Uniilever and Other Big Advertisers on X-Rated Sites
Around the Net in Video, P.J. Bednarski - Thursday, February 13, 2014
Major companies like Procter & Gamble, Unilever and AT&T, and more ran ...
comScore, Google Sign Ad Measurement Deal Through DoubleClick
Search Marketing Daily, Laurie Sullivan - Monday, February 10, 2014
In a partnership announced on Monday, comScore will make real-time audience metrics ...
V Is For Validation: VivaKi, Vindico To Track Video Quality Across Publicis Shops Worldwide
Online Media Daily, Gavin O'Malley - Wednesday, November 6, 2013
Video ad-serving and tracking firm Vindico just expanded its partnership with Publicis ...
Anti-Google Ruling Raises Questions About Gmail's Future
Daily Online Examiner, Wendy Davis - Friday, September 27, 2013
This week U.S. District Court Judge Lucy Koh surprised many observers with ...
TruEffect Stops Honoring Do-Not-Track Signals
Online Media Daily, Wendy Davis - Tuesday, August 20, 2013
Two years ago, ad-serving company TruEffect became one of the first Web ...
DAA Mobile Privacy Rules Require Opt-In Consent For Address Books, Geolocation
Online Media Daily, Wendy Davis - Wednesday, July 24, 2013
The self-regulatory group Digital Advertising Alliance on Wednesday unveiled its long-awaited mobile ...
PCH Subsidiary Launches Mobile Ad-Targeting Platform
Online Media Daily, Laurie Sullivan - Wednesday, July 10, 2013
Publishers Clearing House, known for taking chances on emerging technologies, has found ...
Mojiva's Mocean Debuts Ad-Serving Service For Advertisers
Online Media Daily, Mark Walsh - Thursday, June 13, 2013
Mobile ad firm Mojiva will open its Mocean mobile ad-serving platform to ...
Political Consultants: Campaigns Stay Clear Of Privacy Pitfalls
Online Media Daily, Wendy Davis - Sunday, June 2, 2013
Rayid Ghani, chief scientist of the Obama for America 2012 campaign, was ...
70% Of Mobile QSR Campaigns Use Location Targeting
Online Media Daily, Mark Walsh - Thursday, May 30, 2013
Mobile campaigns for quick-serve and casual dining restaurants are all about driving ...
Remnant, Premium, Or Gourmet Inventory? Gourmet Ads Strikes Deal With AppNexus
Real-Time Daily, Tyler Loechner - Tuesday, May 21, 2013
Programmatic ad serving platform AppNexus was this morning selected by food advertising ...
Clearleap, BlackArrow Streamline Ad Insertions
MediaDailyNews, Fern Siegel - Tuesday, April 9, 2013
Clearleap, a provider of multiscreen video logistics solutions for the television industry; ...
Amobee, DMG Team For Mobile Ad Serving
Online Media Daily, Fern Siegel - Tuesday, April 9, 2013
Amobee, a mobile advertising company, and DMG, an ad network and provider ...
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