- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Signal Loss To Shake Up SSPs As Publishers, Advertisers Find Workarounds
MediaDailyNews, Laurie Sullivan - Friday, March 8, 2024
Adjusting to the loss of ad-targeting signals, app developers and publishers a ...
- Google Faces New Allegations Over U.S. Ad-Exchange Monopoly
MediaDailyNews, Laurie Sullivan - Saturday, March 2, 2024
A class-action lawsuit by advertisers alleging that the company holds a monopo ...
- Why Google Gave Advertisers Insight To Audit Ads
Search & Performance Insider, Laurie Sullivan - Tuesday, February 27, 2024
Google is addressing transparency and oversight issues after a report last ye ...
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
Data & Programmatic Insider, Laurie Sullivan - Monday, February 19, 2024
Some execs believe Google's "great minds" could have done a better j ...
- Google Hits Back At IAB After Releasing Privacy Sandbox Report
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Google is disputing claims about its Privacy Sandbox in a new repo ...
- Omni Hotels Leaves Cookies Behind, Shows Market It Can Be Done
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Omni Hotels worked with Google and LiveRamp to drive privacy-focused relevant a ...
- Next Steps: DeepMind AI Discovers Faster Rankings, Search Algorithms
Search & Performance Insider, Laurie Sullivan - Tuesday, January 23, 2024
DeepMind, an Alphabet company and sibling to Google, has created an ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- Tech Industry Sues To Block Utah Social Media Restrictions
MediaDailyNews, Wendy Davis - Monday, December 18, 2023
NetChoice on Monday sued to block a Utah law that prohibits te ...
- Is AI Poised To Become A Top Carbon Culprit?
Media 3.0, Laurie Sullivan - Thursday, December 14, 2023
Microsoft's new AI model, Phi-2, is capable of running on devices a ...
- When Algorithms And Data Make More Ad-Buying Decisions
Data & Programmatic Insider, Laurie Sullivan - Monday, December 11, 2023
How will marketers get more performance from the $88 billion spent ...
- Instagram Places Ads Alongside Child-Sexualizing Reels Targeting Teen Influencer Followers: Report
MediaDailyNews, Colin Kirkland - Tuesday, November 28, 2023
Instagram reportedly recommended Reels containing "risque footage of children as well ...
- Microsoft Expands Its Retail Media Network
Data & Programmatic Insider, Laurie Sullivan - Monday, November 27, 2023
Microsoft and Vibenomics are collaborating to bring multiple channels to market, runni ...
- AI Shows Ad Industry Its Future
Search & Performance Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Google Rolls Out AI-Generated Ad Watermarks
MediaDailyNews, Laurie Sullivan - Tuesday, November 7, 2023
The invisible watermark for images and open standard metadata will identify th ...
- Merkle Transitioned To Google PMax, Then Ad Performance Fell
Search & Performance Insider, Laurie Sullivan - Monday, October 30, 2023
The agency cited AI for the lack of consistency in ad performanc ...
- Microsoft pubCenter For Publishers Relaunches In U.S. Pilot As Google AdSense Alternative
MediaDailyNews, Laurie Sullivan - Thursday, October 26, 2023
Microsoft Advertising is running a pilot in the U.S. to help creato ...
- Amazon Brings Sponsored Ads To Streaming TV
MediaDailyNews, Laurie Sullivan - Wednesday, October 25, 2023
Amazon Ads announced a self-service ad system that allows brands that se ...
- Wrong Ads Serve To The Wrong Consumer 1 In 3 Times
Data & Programmatic Insider, Laurie Sullivan - Monday, October 23, 2023
A study shows about half of U.S. advertisers surveyed would not kn ...
- YouTube Wants Advertisers To 'Own The Moment' With AI Ad Tools
MediaDailyNews, Laurie Sullivan - Monday, October 16, 2023
YouTube's Google AI-powered solutions distribute campaigns across formats to serve ads ...
- Amazon To Shutter Ad Server In Q4 2024
MediaDailyNews, Laurie Sullivan - Tuesday, October 3, 2023
The delay is intended to give brands and agencies extra time ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS Integrations
MediaDailyNews, Karlene Lukovitz - Thursday, September 21, 2023
The direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition
MediaDailyNews, Laurie Sullivan - Friday, September 8, 2023
"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- Aditude Secures $15M Funding After Building 'Better Platform' For Publishers
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 5, 2023
Aditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- Google Limits Serving For Advertisers With Unproven Track Records
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Google on Thursday announced a new policy, Limited Ads Serving, which ai ...
- Google To Comply With The Digital Services Act
Search & Performance Insider, Laurie Sullivan - Thursday, August 24, 2023
Google plans to share more insights into how targeted ads are serv ...
- TikTok Search Ads Come With A Caveat
Search & Performance Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- Sen. Cantwell Says Privacy Bill Could Protect Against AI Harms
MediaDailyNews, Wendy Davis - Monday, August 21, 2023
Senator Maria Cantwell said Monday that a federal privacy bill she introduc ...