- Evenings Rule for Online Video Ad Clicks
VidBlog, Daisy Whitney - Tuesday, December 20, 2011
For better or worse, clicks are still the currency by which ma ...
- Microsoft Accelerates Rollout In Yahoo, AOL Display Deal
Online Media Daily, Laurie Sullivan - Friday, December 16, 2011
Data has become one of the most important pieces in the recent ...
- Engagement Doubled With Mixed Spanish/English Video Ads, Tremor Video Reports
VidBlog, Daisy Whitney - Monday, December 19, 2011
Engagement with interactive online video ads can spike if targeted in ...
- PLYmedia To Longtail Advertisers: 'How's Free, Is Free Cheap Enough For Your Ad Serving?'
Online Media Daily, Laurie Sullivan - Thursday, December 15, 2011
PLYmedia has developed an ad-serving platform that it will begin to ro ...
- Marketers Slicing from TV Budgets for Online Video in 2012
VidBlog, Daisy Whitney - Thursday, December 15, 2011
Brace yourselves, TV networks. About two-thirds of marketers say they'll increase the ...
- Nielsen, Tremor Bring TV Metrics To Online Video
Online Media Daily, Gavin O'Malley - Wednesday, December 7, 2011
Nielsen and ad network Tremor Video are teaming up. Tremor's VideoHub custome ...
- Online Video, Alternative TV Among Fastest Growing Consumer Segments for TV Viewing, Report Finds
VidBlog, Daisy Whitney - Wednesday, December 7, 2011
As venues for viewing programs proliferate, consumers are changing not just the ...
- SAY Media Releases Online Ad Targeting App For Non-TV Viewers
Online Media Daily, Laurie Sullivan - Monday, December 5, 2011
SAY Media has unveiled a platform that identifies individuals on the company ...