Garfield at Large
J. Max Robins:
MediaPost Week in Review
The Agency Business
MAD: MediaPost's Agency Daily
Accounts in Review
Out to Launch
People on the Move
Stan Mack's Real Mad
MAD - London
Online Media, Marketing
Daily Online Examiner
Email Marketing Daily
EU Email Marketing Daily
Email Insider Europe
Mobile Shop Talk
Search Marketing Daily
Social Media & Marketing Daily
The Social Graf
Online Media, Marketing
Data & Targeting Insider
Publishing & Publishers
The Daily Blog
Supply Side Insider
& The Media
Audience Buying Insider
Brand and Product Marketing
Thom Forbes: Top of the News
Engage Target Market Newsletters
Industry Sector Newsletters
Marketing Tools & Strategies
2016 Events Calendar
2017 Events Calendar
Publishing Insider Summit
October 10 - 13, 2016, Austin
TV Insider Summit
October 16 - 19, 2016, Mohonk
November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
Search Insider Summit
December 7 - 10, 2016, UT
Creative Media Awards
January 26, 2017, New York City
Email Insider Summit Europe
January 30 - February 2, 2017, The Alps
OMMA Bots & Chat
September 29, 2016, NYC
September 29, 2016, NYC
September 28, 2016, NYC
September 28, 2016, NYC
September 27, 2016, NYC
September 26, 2016, NYC
OMMA at Advertising Week
September, 2016, NYC
Brand Marketers Summit - Cross-Channel
August 24 - 27, 2016, Lake Tahoe
Programmatic Insider Summit
August 21 - 24, 2016, Lake Tahoe
IoT Marketing Forum
August 3, 2016, NYC
Masters of Media Selling
August 2 - 4, 2016, NYC
July 19, 2016, LA
Agency of the Year
Content Marketing Insider Summit
Cross-Channel Marketing Insider Summit
Digital Out of Home Awards
Future of Media
Marketing Automotive Awards
Marketing Sports: Soccer in America
Mobile Insider Summit
OMMA at Internet Week
OMMA at SXSW
OMMA Audience Buying
OMMA Marketing Tech
OMMA Programmatic in New York
OMMA Programmatic TV
OMMA San Francisco
Online All Stars
Social Media Insider Summit
Video Insider Summit
Creative Media Awards (January 26, 2017, New York City)
OMMA Awards (September 26, 2016, NYC)
Appy Awards (May 17, 2016, NYC)
Marketing Automotive Awards (March 24, 2016, NYC)
Online All Stars (January 27, 2016, NYC)
Agency of the Year (January 21, 2016, NYC)
Digital Out of Home Awards (November 3, 2015, NYC)
Become A MediaPost Member
Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
All Member Directory
Manage My Account
Manage My Subscriptions
Feedback Loop (Comments)
About and Contacts
Forgot your password?
Results for ad spending
Rio Olympics Spark TV Advertising, Overall Ad Market Gains
Television News Daily, Wayne Friedman - Friday, September 23, 2016
August saw a 40% increase in total TV ad spending -- $1 ...
Clinton Solidifies Lead Over Trump In Fundraising, Ad Spending
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, September 21, 2016
In August, the Trump campaign brought in around $41.8 million and spent ...
U.S. Ad Market Rebounds From Seasonal Low, Posts Best August Ever
MediaDailyNews, Joe Mandese - Friday, September 16, 2016
The U.S. ad marketplace rebounded from a seasonal low in July, soaring ...
Snapchat Engages Millennials and GenZ
Research Brief, Jack Loechner - Friday, September 16, 2016
According to a new eMarketer study, the social network Snapchat is expected ...
Study: Agency Concern Over Client Spend Soars 82% As Half of Clients Cut Budgets
Mediapsssst, Richard Whitman - Wednesday, September 14, 2016
Things do not appear to be looking good on the agency client ...
Citing U.S. Growth, Zenith Upgrades Ad Spend Forecast
MAD, Steve McClellan - Monday, September 12, 2016
Global advertising expenditure will grow 4.4% this year to reach $539 billion ...
'Digital' Poised To Overtake TV Ad Spending Earlier Than Expected
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2016
The shift in ad industry market share from so-called "analogue" media to ...
Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Online Video Daily, P.J. Bednarski - Tuesday, September 13, 2016
Mobile and video advertising is propelling the faster-than-expected development. By the end ...
Zenith Revises UK Ad Spend Down Slightly
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Zenith has downgraded its forecast for UK ad spend by 0.2 percentage ...
PAC Political Money Increases On Cable TV
Television News Daily, Wayne Friedman - Thursday, September 8, 2016
Some 61% of all political ad spending through August came from PACs ...
UK Ad Spend Growth Downgraded By Carat
Around the Net In MAD London, Sean Hargrave - Thursday, September 8, 2016
The UK ad-spend forecast has been downgraded to 5.4% for the year, ...
Carat Revises 2016 Upward, Lowers 2017 Outlook
MediaDailyNews, Joe Mandese - Thursday, September 8, 2016
Dentsu Aegis Network's Carat unit revised its U.S. and global ad outlook ...
In Programmatic Display Market, 50% Of Ads Viewed On Mobile
RTBlog, Tobi Elkin - Thursday, September 1, 2016
The U.S. is the largest market for programmatic display advertising, with more ...
SVOD Platforms Spend Big On Advertising For Summer TV
Television News Daily, Wayne Friedman - Monday, August 29, 2016
From June 1 through August 28, Hulu has spent $13.9 million on ...
U.S. Ad Growth To Hit Record $178 Billion
MediaDailyNews, Wayne Friedman - Friday, August 26, 2016
U.S. ad spend is expected to rise 5.8% to a record high ...
Political Spending On Snapchat Rises
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
As the candidates for president increasingly court young voters, Snapchat has seen ...
Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest ...
Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2016
While total traditional U.S. advertising has kept pace with rising digital media ...
Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
Social Media & Marketing Daily, Joe Mandese - Tuesday, August 23, 2016
The good news for social media's ad supply chain is that marketers ...
Clinton Spends Big On Rio Olympics
Television News Daily, Wayne Friedman - Monday, August 22, 2016
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent some ...
Garfield at Large, Bob Garfield - Monday, August 22, 2016
I'm not sure if you've heard the news: Syria is a pile ...
Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending over ...
Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign has ...
National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
National TV ad spending rose 3.3% in the second quarter, driven by ...
Auto Advertisers Dominate NBC's Olympic TV Spending
Television News Daily, Wayne Friedman - Monday, August 15, 2016
Automotive companies are dominating NBC's Olympic TV coverage so far. Four of ...
A CMO's Guide To The Advertiser-Agency Rebates Controversy
MediaDailyNews, Thomas Bridge - Wednesday, August 10, 2016
The Association of National Advertisers and the American Association of Advertising Agencies ...
Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2016
The good news, according to an analysis of second-quarter U.S. ad spending, ...
Clinton TV Ad Blitz Coming, Targets Olympics
Red, White & Blog, Philip Rosenstein - Tuesday, August 9, 2016
The Hillary Clinton campaign has reserved over $8 million in TV ad ...
Advertising Association Downgrades UK Ad Growth
Around the Net In MAD London, Sean Hargrave - Tuesday, August 2, 2016
The AA/Warc Expenditure Report predicts total ad spend in 2016 of GBP20.9bn ...
Despite Downward Ad Revision, GroupM Projects Marketing Will Surpass $1 Trillion In 2017
MediaDailyNews, Joe Mandese - Tuesday, August 2, 2016
WPP's GroupM unit this morning issued a downward revision for 2016 worldwide ...
Page 1 of 44.
Next Articles »
All Archives >
Privacy/Terms & Conditions
©2016 MediaPost Communications. All rights reserved.
1460 Broadway, New York, NY 10036
tel. 212-204-2000, fax 917-591-3261,