- 'Project Hail Mary' Throws $80M Movie Box Office Touchdown
MediaDailyNews, Wayne Friedman - Sunday, March 22, 2026
The science-fiction adventure film - expected to deliver $50 million to $ ...
- Inside A Model Intended To Fix Overspending
MediaDailyNews, Laurie Sullivan - Wednesday, March 18, 2026
Research led Prescient AI to develop and launch new marketing mix mode ...
- The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem
Around the Net In Media, Ray Schultz - Tuesday, March 17, 2026
Major agency networks like WPP and Dentsu stepped back from The Tra ...
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awards
MediaDailyNews, Wayne Friedman - Monday, March 16, 2026
Warner Bros. won 11 trophies, including Best Picture for "One Battle Aft ...
- U.S. Ad Composite Rises On Bullish Update From Madison & Wall
MediaDailyNews, Joe Mandese - Friday, March 13, 2026
The publisher and consultant boosted its 2026 U.S. ad-growth forecast to 10.2 ...
- Meta Passes EU Digital Services Tax To Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 10, 2026
Meta Platforms will add "location fees" to ad buys targeting users ...
- 'Hoppers' Hops To $46M Opening
MediaDailyNews, Wayne Friedman - Sunday, March 8, 2026
"Hoppers" was a surprise success as an early March original animated fil ...
- Agentic Flocks To Healthcare Industry
MediaDailyNews, Laurie Sullivan - Tuesday, March 3, 2026
LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agent ...
- Criteo Named First Ad-Tech Partner For ChatGPT Ads Pilot
MediaDailyNews, Laurie Sullivan - Monday, March 2, 2026
The integration enables brands to make ad buys through Criteo's commerce med ...
- '26 Ad Market Begins On A Decelerating Note: January +0.7%
MediaDailyNews, Joe Mandese - Saturday, February 28, 2026
January marks the second month of deceleration for the U.S. ad econom ...
- Trade Desk's CTV Gross Ad Spend: Competitive Factors?
TV Watch, Wayne Friedman - Friday, February 27, 2026
Gross ad-spend growth - media dollars ad clients spend on Trade Desk ...
- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...
- Table Please: A Conversation With OpenTable Media's Chatbot
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 24, 2026
OpenTable today announced the launch of a media network to help advertise ...
- Shedding A Little More Light On 'Dark Political'
Red, White & Blog, Joe Mandese - Tuesday, February 24, 2026
If democracy actually dies in darkness, the influence of "dark money" ...
- Podcast Advertising Fell In January From Holiday High
Around the Net In Media, Ray Schultz - Monday, February 23, 2026
Podcast advertising declined by 21% from its holiday surge in December, Magellan ...
- Tariff Reversal Could Trigger More Ad Dollars
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Consumer technology and automotive sectors were cited as having "pulled back" t ...
- ANA Finds Influencer Marketing Agencies Averaging 30% Commissions
MediaDailyNews, Joe Mandese - Thursday, February 19, 2026
The first-ever Association of National Advertisers' influencer marketing agency compensation study al ...
- Netflix Projected To Double Ad Revenue This Year
Television News Daily, Wayne Friedman - Wednesday, February 18, 2026
Ad research company WARC Media estimates Netflix's current 3.5% share of glob ...
- 'Wuthering Heights' Soars To $40M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, February 16, 2026
Warner Bros. spent $30 million to $45 million for "Heights" in overa ...
- Future Of TikTok U.S.: A Conversation With Keen's Bradley Keefer
MediaDailyNews, Colin Kirkland - Thursday, February 12, 2026
To better understand how brands should approach TikTok's new U.S. reality, MediaPo ...
- PQ: Global Ad Spend Will Climb 8.8%, Composite Rises Three-Tenths Of A Point
MediaDailyNews, Joe Mandese - Thursday, February 12, 2026
Effective with today's release, PQ Media joins MediaPost's composite of reputable glob ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- 2025 Ends Flat, December Climbs Just 0.2%
MediaDailyNews, Joe Mandese - Friday, January 30, 2026
In what was a volatile year of ups and downs, 2025 end ...
- A Media Company For The 'Haves' Vs. 'Have Nots'
TV Watch, Wayne Friedman - Friday, January 30, 2026
There is a natural focus on streaming and merger efforts to b ...
- IAB Issues New, Far More Bullish 2026 Ad Spend Forecast
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2026
Based on a survey of media buyers and advertisers, the report al ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- IAB 2026 Ad Spend Forecast: CTV +13.8%, Social +14.6%
Television News Daily, Wayne Friedman - Wednesday, January 28, 2026
This year, big ad-based events include the Milan Cortina Winter Olympics, t ...
- Are 'Chaotic' Client Data Silos Responsible For Billions In Wasted Media?
MAD, Steve McClellan - Wednesday, January 21, 2026
That's the way many media agencies see it, according to new resear ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Ad Spend Wasted On Invalid Traffic Reaches $63B
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Ad platforms filter invalid traffic as marketers continue to keep a clos ...