- Amazon Apologizes For Costly Errors Made By Its Automated Ad System
MediaDailyNews, Laurie Sullivan - Friday, March 15, 2024
A seller of gaming computers discovered Amazon had charged him thousands ...
- IAB Finds Signal Loss Driving Higher Ad Cost, Shift To Contextual
MediaDailyNews, Joe Mandese - Thursday, March 14, 2024
"We've had to rapidly think differently about how we can optimize o ...
- Brands Wasting Millions Of Dollars On Made-For-Advertising Sites
Search & Performance Insider, Laurie Sullivan - Wednesday, March 13, 2024
Adalytics believes hundreds of major advertisers - many affiliated with the A ...
- Local Ad Spending Forecast To Grow 9% To $172B In 2024
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
Higher expected political ad spending and rapidly growing local CTV and O ...
- Google, Meta Ad Platforms Benefit From Temu's Push Into U.S.
MediaDailyNews, Laurie Sullivan - Thursday, March 7, 2024
Temu's parent company PDD Holdings reportedly spent nearly $2 billion on advertisi ...
- Disney Sells Out Oscar Spots
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
Disney says it has sold out ad inventory with an average pri ...
- Global Ad, Marketing Spend To Rise 7.7% In 2024
Advanced TV Insider, Wayne Friedman - Wednesday, March 6, 2024
PQ Media expects growth in ad and marketing spend due to politic ...
- Advertisers Still Too Reliant On Third-Party Cookies For Programmatic, Study Finds
MediaDailyNews, Laurie Sullivan - Tuesday, March 5, 2024
Although Google plans to eliminate third-party cookies by the end of 20 ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Comscore Q4 Revenues Slip 3%, Sees Q1 National TV 'Impacted'
Television News Daily, Wayne Friedman - Thursday, March 7, 2024
National TV revenue measurement business will be impacted by linear ad-spending pressu ...
- 'Dune: Part Two' Opens Strong, Boosts Weak Theatrical Market
MediaDailyNews, Wayne Friedman - Sunday, March 3, 2024
The 2024 box office is down 13% year-to-date vs. the year befor ...
- Media, Entertainment Advertisers Invested $1B On TikTok In Q4
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Advertisers' $1 billion ad spend on TikTok involved video and online gam ...
- TV Station Ad Revenue Projected To Rise 14% To $25B
Television News Daily, Wayne Friedman - Monday, February 26, 2024
Overall TV station revenue including advertising and retransmission is expected to gr ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Theatergoers Get Together And Feel Alright: 'One Love' Tops $51M Holiday Weekend
MediaDailyNews, Wayne Friedman - Sunday, February 18, 2024
"Bob Marley: One Love" hit a high note with a projected $ ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%
Television News Daily, Wayne Friedman - Friday, February 16, 2024
The Trade Desk attributes continued growth from increasing shifting media budgets ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...
- Mirroring Gen AI: Marketers Are Now Using It For Content Production
Email Insider, Ray Schultz - Wednesday, February 7, 2024
Spending on creative and content spend for video-driven chanels should hit $ ...
- DOOH Video Climbing In Ad Spend
MediaDailyNews, Laurie Sullivan - Tuesday, February 6, 2024
Advertisers are increasing their use of short-form vertical video content from soci ...
- Loyalty, Budgets, And Percentage Of Ad Spend For Retail: Report
Search & Performance Insider, Laurie Sullivan - Friday, February 2, 2024
Independent agency NP Digital next week will release its 2024 Retail Reve ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...
- Programmatic Ad Spend Is Forecast At $157.35 Billion For This Year
Publishers Daily, Ray Schultz - Wednesday, January 31, 2024
Programmatic ad spend is expected to grow at a rate three tim ...
- IAB: Consumers Willing To Pay 12 Times What Advertisers Do For Digital
Planning & Buying Insider, Joe Mandese - Tuesday, January 30, 2024
Well, that's what my analysis of the IAB's just-released study shows: America ...
- NFL Conference Championships: NFC +20%; AFC +17%
Television News Daily, Wayne Friedman - Tuesday, January 30, 2024
The NFC Championship game this past weekend was up 20% to 56 ...
- Meta Expands Automated Targeting To All Campaign Objectives, Optimizations
MediaDailyNews, Colin Kirkland - Thursday, January 25, 2024
Meta is announcing the expansion of its automated "Advantage" targeting to a ...
- It's Official: U.S. Ad Market Expanded In 2023, Albeit A Smidgen
MediaDailyNews, Joe Mandese - Thursday, January 25, 2024
After a rough start, the U.S. ad market ended 2023 up 2. ...
- Global TV, Movie Production Spend To See 2% Increase In 2024: Analyst
Television News Daily, Wayne Friedman - Tuesday, January 23, 2024
Ampere Analysis estimates overall spend for all streaming content will grow ...