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November 17, 2016, CO
Email Insider Summit
December 4 - 7, 2016, UT
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December 7 - 10, 2016, UT
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January 25, 2017, New York City
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August 24 - 27, 2016, Lake Tahoe
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August 21 - 24, 2016, Lake Tahoe
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August 3, 2016, NYC
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August 2 - 4, 2016, NYC
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Results for ad spending
TV Ad Spending Slips In September; Overall Media Spend Higher
Television News Daily, Wayne Friedman - Friday, October 21, 2016
Overall media spending for September grew 4%, with digital media rising, part ...
National Broadcast Political Advertising Spend - Updated Daily
Marketing Politics Daily, Philip Rosenstein - Monday, October 17, 2016
Updated daily, MediaPost now offers a DMA-level overview of Republican, Democratic and ...
AmEx, NBC Deal Means More Content, Fewer Ads For 'Today'
Television News Daily, Wayne Friedman - Friday, October 14, 2016
NBC says the marketing push will include 27 minutes of programming. This ...
TV Station Groups Witness Stock Dip, Blame Lower Political Spend
Television News Daily, Wayne Friedman - Thursday, October 13, 2016
TV station groups witnessed notable stock-price declines on Thursday -- including Sinclair ...
Mobile's Dominance Means There Are No Channels, Just Screens
London Blog, Sean Hargrave - Wednesday, October 12, 2016
More was spent on mobile in the first half of 2016 than ...
September Local TV Political Ad Spend Down Versus 2014
Television News Daily, Wayne Friedman - Monday, October 3, 2016
In further evidence of evidence of political advertising TV malaise, September witnessed ...
Rio Olympics Spark TV Advertising, Overall Ad Market Gains
Television News Daily, Wayne Friedman - Friday, September 23, 2016
August saw a 40% increase in total TV ad spending -- $1 ...
Clinton Solidifies Lead Over Trump In Fundraising, Ad Spending
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, September 21, 2016
In August, the Trump campaign brought in around $41.8 million and spent ...
U.S. Ad Market Rebounds From Seasonal Low, Posts Best August Ever
MediaDailyNews, Joe Mandese - Friday, September 16, 2016
The U.S. ad marketplace rebounded from a seasonal low in July, soaring ...
Snapchat Engages Millennials and GenZ
Research Brief, Jack Loechner - Friday, September 16, 2016
According to a new eMarketer study, the social network Snapchat is expected ...
Study: Agency Concern Over Client Spend Soars 82% As Half of Clients Cut Budgets
Mediapsssst, Richard Whitman - Wednesday, September 14, 2016
Things do not appear to be looking good on the agency client ...
Citing U.S. Growth, Zenith Upgrades Ad Spend Forecast
MAD, Steve McClellan - Monday, September 12, 2016
Global advertising expenditure will grow 4.4% this year to reach $539 billion ...
'Digital' Poised To Overtake TV Ad Spending Earlier Than Expected
MediaDailyNews, Joe Mandese - Tuesday, September 13, 2016
The shift in ad industry market share from so-called "analogue" media to ...
Faster Than Expected, EMarketer Says Digital Ad Spend Beats TV By End Of Year
Online Video Daily, P.J. Bednarski - Tuesday, September 13, 2016
Mobile and video advertising is propelling the faster-than-expected development. By the end ...
Zenith Revises UK Ad Spend Down Slightly
Around the Net In MAD London, Sean Hargrave - Monday, September 12, 2016
Zenith has downgraded its forecast for UK ad spend by 0.2 percentage ...
PAC Political Money Increases On Cable TV
Television News Daily, Wayne Friedman - Thursday, September 8, 2016
Some 61% of all political ad spending through August came from PACs ...
UK Ad Spend Growth Downgraded By Carat
Around the Net In MAD London, Sean Hargrave - Thursday, September 8, 2016
The UK ad-spend forecast has been downgraded to 5.4% for the year, ...
Carat Revises 2016 Upward, Lowers 2017 Outlook
MediaDailyNews, Joe Mandese - Thursday, September 8, 2016
Dentsu Aegis Network's Carat unit revised its U.S. and global ad outlook ...
In Programmatic Display Market, 50% Of Ads Viewed On Mobile
RTBlog, Tobi Elkin - Thursday, September 1, 2016
The U.S. is the largest market for programmatic display advertising, with more ...
SVOD Platforms Spend Big On Advertising For Summer TV
Television News Daily, Wayne Friedman - Monday, August 29, 2016
From June 1 through August 28, Hulu has spent $13.9 million on ...
U.S. Ad Growth To Hit Record $178 Billion
MediaDailyNews, Wayne Friedman - Friday, August 26, 2016
U.S. ad spend is expected to rise 5.8% to a record high ...
Political Spending On Snapchat Rises
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
As the candidates for president increasingly court young voters, Snapchat has seen ...
Ad Demand Reaches Seasonal Low, But Posts Best July Ever: Digital Remains Ascendant
MediaDailyNews, Joe Mandese - Thursday, August 25, 2016
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest ...
Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2016
While total traditional U.S. advertising has kept pace with rising digital media ...
Marketers: Social Budgets Triple Since '09, Fall Well Short Of Original Projection
Social Media & Marketing Daily, Joe Mandese - Tuesday, August 23, 2016
The good news for social media's ad supply chain is that marketers ...
Clinton Spends Big On Rio Olympics
Television News Daily, Wayne Friedman - Monday, August 22, 2016
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent some ...
Garfield at Large, Bob Garfield - Monday, August 22, 2016
I'm not sure if you've heard the news: Syria is a pile ...
Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending over ...
Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign has ...
National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
National TV ad spending rose 3.3% in the second quarter, driven by ...
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