Tag results for "ad spending" for August 2008
- Election Ads: TV's Last Hurrah? The starting gun has sounded for a marathon of political advertising, wor ...
- Carat Lowers Overall Ad Outlook, Boosts Online'sCarat has revised its global and U.S. ad spending outlooks for 20 ...
- New Clients Embrace Direct Response TV Coca-Cola is one of many big brand marketers spending more in t ...
- Study: Marketers' Budgets Likely To Plunge FurtherA new survey finds that 53% of major marketers expect their ...
- Nielsen: Obama Beats McCain In Net Audience, McCain Airs More Cable, Radio AdsHeading into the national conventions, Democratic presidential candidate Barack Obama had ...
- Navigating The Digital Road To Global GoldBooming international demand for products and services is expected to be t ...
- General Motors Scraps Auto Show Soiree General Motors will forgo the invitation-only GM Style party -- a m ...
- Web Spending Overtakes TV In Britain...
- TVB Says Ad Sales Down, But Syndie Up 9.1%Broadcast television advertising in the second quarter was generally hit with ...
- eMarketer Dramatically Lowers Online Video Ad ForecastEMarketer now expects domestic online video ad spending to reach just $5 ...
- Online Overtakes TV In U.K. Ad MarketIt's official, a major Western industrialized nation has seen online ad spendi ...
- EMarketer To Cut Online Ad Forecast AgainEMarketer is lowering its forecast for U.S. Internet spending growth "by ...
- Kagan: Slow Ad Growth For Cable In '09Those double-digit percentage gains in cable networks' advertising revenues are about ...
- Institutional and Alternative Media Underpins Ad Growth Forecast Following up last week's Mediapost review concerning projected out-of-home ad spending, wi ...
- Great Wall Of Profit: China's Ad GainsMedia spending in the U.S. and most other markets may be ...
- Olympics Fuels Ad Spend Boom In ChinaThanks to the Beijing Olympics and the growing strength of Chinese consumer ...
- Media Stinging From Downturn in Auto Ads The flight of advertising dollars to the Internet is only one sour ...
- GM's Slashes Agency Fees, Who's Next? News that General Motors, the country's No. 4 advertiser, plans to c ...
- Carat Lowers '08 Ad Spend: 2%-3%Carat lowered its ad spending forecast for this year to 2% ...
- McCain Makes $6 Mil Olympic Ad BuyFollowing Senator Barack Obama's recent media move to bolster his presidential campaig ...
- Broadcast Usurps Newspapers, Online Poised To DominateDespite broader issues in the overall economy, the media industry continues ...
- Automakers Drive Ad Industry Pullback The $3 billion bite that the collapsing domestic automobile market is taki ...
