- Giving Voice: P&G Bullish On Ad Spending
MediaDailyNews, David Goetzl - Friday, January 30, 2009
Procter & Gamble's top executive gave indications again Friday that the country ...
- Spanish-Language Ad Spending Up 2.7%
Around the Net In Media, Joan Voight - Friday, January 30, 2009
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- Good News: Hershey Ups Ad Spending
Marketing Daily, David Goetzl - Thursday, January 29, 2009
The CEO of chocolate maker Hershey Co. said lower ad pricing offe ...
- Good News: Hershey Ups Ad Spending
MediaDailyNews, David Goetzl - Tuesday, January 27, 2009
The CEO of chocolate maker Hershey Co. said lower ad pricing offe ...
- Magazine Advertising Down, But Household Basics Endured
Research Brief, Jack Loechner - Monday, January 19, 2009
According to Publishers Information Bureau (PIB), total magazine rate-card-reported advertising revenue f ...
- Back To Basics For Marketers
Research Brief, Jack Loechner - Thursday, January 15, 2009
The Marketing Executives Networking Group (MENG) and Anderson Analytics, in its seco ...
- Online To Weather 2009
Around the Net In Online Marketing, Ross Fadner - Tuesday, January 6, 2009
How will online advertising fare in 2009? Adweek says there are t ...
- 'Net Will See Nothing But Flat CPMs, Analyst Also Says Ad Model Has Failed For Social Nets, Online Video
Online Media Daily, Joe Mandese - Tuesday, January 6, 2009
While online ad spending is projected to continue expanding - albeit ...
- Job One: Advertisers' Survival Plan For 2009
On Media, Diane Mermigas - Monday, January 5, 2009
Ad-supported media that resists extraordinary change will not bode well in t ...