- Local Ad Outlook: Protracted Downward Spiral
MediaDailyNews, David Goetzl - Thursday, February 26, 2009
A well-known researcher is projecting that the local ad market will contin ...
- Economy Drags On Interpublic's Year-End Results
MediaDailyNews, Joe Mandese - Friday, February 27, 2009
Interpublic, the parent of Initiative, Universal McCann and other Mediabrands operations, th ...
- Online Advertising Grinds To A Halt
Around the Net In Online Marketing, Ross Fadner - Thursday, February 26, 2009
Only a few months ago, it would have been madness to sugge ...
- Top Buyer Confirms Online CPMs 'All Over The Place,' Predicts Lagging Ad Recovery
Online Media Daily, Joe Mandese - Thursday, February 26, 2009
The top media buyer of the world's largest media-buying organization Wednesday to ...
- Revenue At B-to-B Mags Sinks 13%
Around the Net In Media, Joan Voight - Wednesday, February 25, 2009
Trade publications are not immune to the downturn in print advertising. ...
- Easy Cell: Mobile Ad Revs To Hit $3.1 Bil. By 2013
MediaDailyNews, Wayne Friedman - Tuesday, February 24, 2009
TV stations will be warmed by the fact that mobile advertising revenu ...
- CAC Close-Up: Blacker Named Exec Director, Cinema Ads Prove Effective
MediaDailyNews, Fern Siegel - Tuesday, February 24, 2009
The Cinema Ad Council has a new executive director: Andrew L. Blacke ...
- Pure Play Web, Mobile Expected To Grow
Online Media Daily, Gavin O'Malley - Tuesday, February 24, 2009
Albeit at a slower rate than once thought, pure-play Web and mobi ...
- New TV Model: Create More Value Options
On Media, Diane Mermigas - Monday, February 23, 2009
Anyone expecting television advertising--including network upfront spending that could decline more th ...
- Denny's Super Bowl Ad Value: 'Incredible'
MediaDailyNews, David Goetzl - Wednesday, February 18, 2009
After its Super Bowl ad promoting a free breakfast created demand ...
- Marketing Plans Take a Beating
Research Brief, Jack Loechner - Thursday, February 19, 2009
A new survey from the ANA (Association of National Advertisers) shows th ...
- Minority Group Wants FCC Ad Rule To Apply To Cable
Around the Net In Media, Joan Voight - Tuesday, February 17, 2009
The Minority Media Council wants the FCC to extend its broadcast advertisi ...
- For Kids, TV Ads Are Just The Beginning
Around the Net In Media, Joan Voight - Tuesday, February 17, 2009
As cable outlets such as Nickelodeon and Cartoon Network gained traction, advertise ...
- eMail Tops Online Ad Budget Change in '09
Research Brief, Jack Loechner - Tuesday, February 17, 2009
According to a survey of marketing executives by Datran Media, E-mail lea ...
- Wall Street Firm Lowers Madison Avenue Outlook For Third Time
MediaDailyNews, Joe Mandese - Thursday, February 12, 2009
In its third downgrade for the U.S. and worldwide advertising marketplace, Wa ...
- ANA To TV Nets: Marketers Slashing Budgets
MediaDailyNews, David Goetzl - Tuesday, February 10, 2009
As television networks try to determine how much money they thought th ...
- Publicis Reports Surprising Growth, Prepares For 2009 Street Brawl On Madison Avenue
MediaDailyNews, Joe Mandese - Wednesday, February 11, 2009
Madison Avenue's major agency holding companies are beginning to report full-year a ...
- Golf Sponsorships In Trouble
MediaDailyNews, - Monday, February 9, 2009
Golf sponsorships are in serious trouble. ...
- Disruptive Media: Mobile Phones, Ad Spend Declines
MediaDailyNews, Mark Walsh - Friday, February 6, 2009
The pullback of ad spending and mobile phones becoming personal computers a ...
- Prime-Time TV Commercial Prices Plummet, CBS Faces Biggest Drop
MediaDailyNews, Joe Mandese - Tuesday, February 3, 2009
The cost of an average prime-time price plummeted 15% during the four ...