- Network Prime-Time Ad Prices Drop 3.7%, Rate Of Decline Begins To Ebb
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, May 29, 2009
The average cost per 30-second prime-time network TV commercial fell 3.7% ...
- Mac Attack: McDonald's Ups Ad Reach
MediaDailyNews, David Goetzl - Thursday, May 28, 2009
A top McDonald's executive said the company is capitalizing on lower prici ...
- Media X: Show Stoppers
MediaDailyNews, Jack Feuer - Wednesday, May 27, 2009
It doesn't matter what any of those ego meat balloons that r ...
- Change Advertising: Buy Audiences, Not Media Brands
On Media, Diane Mermigas - Tuesday, May 26, 2009
Media and ad industries are a generation behind the way consumers creat ...
- Local Advertising to Hit Bottom in 2010, Per BIA
Around the Net In Media, Joan Voight - Friday, May 22, 2009
Local advertising media are collectively forecast to decline to $144.4 billion ...
- Digital Radio Ad Spending Surges Amid Medium's Downturn
Online Media Daily, Joe Mandese - Friday, May 22, 2009
Amid an apparent implosion in its terrestrial broadcast marketplace, radio is experienci ...
- Economic Tailspin Batters Local TV
Around the Net In Media, Joan Voight - Thursday, May 21, 2009
Competing TV stations have been sharing resources since January as they respo ...
- 37% of Marketers to Spend More in Upfront, Per Study
Around the Net In Media, Joan Voight - Wednesday, May 20, 2009
Upper-level marketers are more eager than agencies to jump back into t ...
- Univision Counts On Census For Ad Boost
MediaDailyNews, David Goetzl - Monday, May 18, 2009
Executives at Spanish-language networks are hoping the Federal government will give th ...
- Interpublic Social Media Forecast: Lots Of Socializing, No Numbers
Online Media Daily, Joe Mandese - Tuesday, May 19, 2009
What if they gave no forecast and everybody came? That's more ...
- Online Helps Offset Decline in Media Company Revenue Last Year
Research Brief, Jack Loechner - Tuesday, May 19, 2009
According to American Business Media's 2009 Media Financial Survey, B2B media compa ...
- Marketers Seek to Buy Shows, Not Networks
Around the Net In Media, Joan Voight - Monday, May 18, 2009
For decades, marketers and their media buyers have been forced to b ...
- Follow MediaPost Following Wieser
MediaDailyNews, The Editor - Monday, May 18, 2009
Throughout the day, MediaPost will be following Magna's Brian Wieser as t ...
- Barclays Forecasts Uptick In Ad Market
MediaDailyNews, David Goetzl - Friday, May 15, 2009
A Barclays Capital analyst offered some upbeat projections for media industry stoc ...
- Ad Budget Pessimism Bottoms Out, Top Ad Execs Upbeat About The Upfront
MediaDailyNews, Joe Mandese - Friday, May 15, 2009
Pessimism over the future advertising plans of advertisers and media-buying executives appea ...
- Ad Execs Remain Upbeat On Online Ad Budgets, Display Looks Brighter Than Search
Online Media Daily, Joe Mandese - Friday, May 15, 2009
Advertisers and media-buying executives remain most upbeat about their prospects for buyi ...
- CineMedia Posts Strong Quarter, Coming Attractions Look Good Too
MediaDailyNews, Erik Sass - Wednesday, May 13, 2009
The recession is taking a bite out of most media businesses, b ...
- Interpublic Seer Goes Social To Predict Social
Online Media Daily, Joe Mandese - Wednesday, May 13, 2009
To get a handle on the outlook for social media, Interpublic's chi ...
- Forrester: Interactive Marketing To Grow 11% To $25.6 Billion in 2009
Online Media Daily, Mark Walsh - Friday, May 8, 2009
Forrester Research predicts that interactive marketing spending will hit $25.6 billion th ...
- Budget Crunch: Innovation's the Only Way Out
Online Media Daily, Gavin O'Malley - Monday, May 11, 2009
Faced with layoffs, budget cuts, and a focus on near-term results, markete ...
- comScore's Fulgoni: Rumor Of Display's Death Greatly Exaggerated
Online Media Daily, Joe Mandese - Friday, May 8, 2009
CAPTIVA, FL - During the opening keynote at the Search Insider Summ ...
- Murdoch Is Surprisingly Optimistic
Around the Net In Media, Joan Voight - Thursday, May 7, 2009
For the past year or so, News Corp. CEO Rupert Murdoch h ...
- Crafting A Best-Practice Agency Scope Of Work Document
Marketing Daily, Arthur Anderson - Wednesday, May 6, 2009
While models for compensating advertising agencies have changed dramatically over the la ...
- Why TV Advertising Will Surprise Us
Around the Net In Media, Joan Voight - Tuesday, May 5, 2009
You may reasonably expect, given current ad spending cuts and consumers' ongoi ...
- A Case for Optimism for Online Advertising
Around the Net In Online Marketing, Ross Fadner - Tuesday, May 5, 2009
There seems to be nothing but bad news these days for tho ...
- New Tools for Measuring the Marketer-Agency Relationship
Marketing Daily, Arthur Anderson - Tuesday, May 5, 2009
The agency relationship - representing anywhere from 5-20% of a marketing budg ...
- BIA Predicts 15% Drop In TV Station Ad Revs
MediaDailyNews, Wayne Friedman - Monday, May 4, 2009
BIA Advisory Services forecasts a 15% drop, or $3 billion in ...
- Sea Change: B2B Ad Revs Shift From Print To Online
MediaDailyNews, Erik Sass - Tuesday, May 5, 2009
Business-to-business media is seeing a rapid shift of advertising dollars to onli ...
- Measured Ad Spending Fell 4.1% In '08, 9.2% In 4Q
MediaDailyNews, Joe Mandese - Monday, May 4, 2009
Ad spending in the major media tracked by advertising monitoring firm T ...
- 'Buyer's Market' in Ads, Media to Continue, Says P&G
Around the Net In Media, Joan Voight - Friday, May 1, 2009
Packaged-goods companies are reaping the benefits of the recession when it com ...