- Nielsen: U.S. '09 Ad Spend Down 9%
MediaDailyNews, Wayne Friedman - Wednesday, February 24, 2010
In the wake of a tough advertising market, only three of ...
- Adify Data Points To Rising Ad Prices
Online Media Daily, Mark Walsh - Tuesday, February 23, 2010
Highlighting a rebound in ad pricing, the median effective CPM on sit ...
- BIA: Local Ads Will Rebound In '12, Political Ads Will Aid Trad Media
MediaDailyNews, Wayne Friedman - Monday, February 22, 2010
Local advertising will see a rebound --- but not until 2012, accordi ...
- TV Broadcasters Need To Get Real: Adjust Ad Forecasts
On Media, Diane Mermigas - Friday, February 19, 2010
Television broadcasters need to stop partying like it was 2006 and adju ...
- CPG Marketers Say They'll Beat Back Private Label With $$$
Around the Net In Brand Marketing, Thom Forbes - Friday, February 19, 2010
Consumer package-goods companies attending the Consumer Analyst Group of New York conferen ...
- Positive Media Forecast For 2010
Around the Net In Media, Fern Siegel - Wednesday, February 17, 2010
Barclays analysts raised their 2010 revenue expectations for television and also we ...
- Kellogg Increases 2010 Ad Spend, Triples Social Media
MediaDailyNews, David Goetzl - Wednesday, February 17, 2010
Multiple marketers, including Kraft, have recently spoken about lower pricing helping ...
- Kraft Global Net Revs Up, Solid 2010 Forecast
MediaDailyNews, David Goetzl - Tuesday, February 16, 2010
A significant increase in fourth-quarter ad spending has positioned Kraft for sol ...
- Remaining Oscar Prices Could Rise
MediaDailyNews, David Goetzl - Tuesday, February 16, 2010
With the recent ratings boom for live and high-profile events, any remaini ...
- Marketers Still Frugal, But Deepest Cuts Behind Them
Research Brief, Jack Loechner - Wednesday, February 17, 2010
According to the most recent contiguous six month poll by the Associati ...
- ANA: Social Media, Web Spend Up, TV Down
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
A new Forrester Research/Association of National Advertisers survey says TV marketers pl ...
- Bring It On: Political Spending Expected To Hit $4.2 Billion
MediaDailyNews, Wayne Friedman - Friday, February 5, 2010
Good news for TV stations -- but not so much for ...