- NHL Ups Sponsorships, Media Spending
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
The NFL isn't the only sport to crow about higher ratings a ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Cautiously Optimistic: Mag Ad Pages Stable In 2010
MediaDailyNews, Erik Sass - Monday, January 10, 2011
2010 didn't represent recovery so much as stability for the consumer magazi ...
- U.S. Ad Expenditures Grow Paced by Political TV
Research Brief, Jack Loechner - Tuesday, January 11, 2011
According to data by Kantar Media, total advertising expenditures in the fir ...
- Ad Industry Rebound Begins '11
Around the Net In Media, Fern Siegel - Monday, January 3, 2011
Television advertising, whether through integrated-brand campaigns like Microsoft's or otherwise, has be ...
- 'Long Tail' Advertisers Are Back, U.S. Ad Expansion Reaches '03 Levels
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2011
Ad spending in the media tracked by Kantar Media expanded 8.7% duri ...
- Anheuser-Busch, MLB Renew Sponsorship
Around the Net In Media, Fern Siegel - Sunday, January 2, 2011
Major League Baseball and Anheuser-Busch have kissed and made up. After bo ...