- Scatter Market Cools
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Soaring TV scatter-market pricing has slowed down considerably in the first quarte ...
- Tech Marketers Want To See ROI For Their Media Spend
Research Brief, Jack Loechner - Wednesday, February 16, 2011
A new global research initiative by IDG Research Services to gain insig ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...