- Execs: Commodity Pricing Doesn't Hurt Ad Spend
MediaDailyNews, David Goetzl - Friday, April 29, 2011
Top executives at Interpublic and Viacom expressed little concern last week abo ...
- Ad-dependent TV Under Fire
On Media, Diane Mermigas - Friday, April 22, 2011
Advertising-dependent television may have dodged one bullet this year only to ...
- Interpublic Taps Screen Digest's Létang As New Forecast Chief
MediaDailyNews, - Monday, April 25, 2011
Interpublic's Magna Global unit this morning named Vincent Létang executive vice president-direct ...
- Publicis: Toyota Will Deliver U.S. Expectations
MediaDailyNews, David Goetzl - Friday, April 22, 2011
Despite some initial concerns that the Japanese earthquake and tsunami would affe ...
- Adspend Updated Forecast
Research Brief, Jack Loechner - Wednesday, April 20, 2011
As a follow on after yesterday's Research Brief of where we've bee ...
- Cable Revs Inch Up in 2011; Digital Rockets
MediaDailyNews, Wayne Friedman - Monday, April 18, 2011
On the eve of the TV upfront, MagnaGlobal has reiterated its U. ...
- Report: Online Media Spending On Mend
Around the Net In Online Marketing, Gavin O'Malley - Monday, April 18, 2011
Amid a strong domestic resurgence, online media spending will show an 18. ...
- Upfront Projections Debated, Agencies Wait For Budgets
MediaDailyNews, David Goetzl - Wednesday, April 13, 2011
Despite an analyst's projection Tuesday that broadcast pricing and volume in t ...
- Online Ad Revenue Hits $26 Billion In 2010
Online Media Daily, Mark Walsh - Wednesday, April 13, 2011
After a down year in 2009, U.S. online ad spending rebounded ...
- Japan, Mid East Crises Take Steam Out Of '11 Global Ad Expansion
MediaDailyNews, Joe Mandese - Monday, April 11, 2011
Global crises, including the natural and man-made disasters in Japan and turmo ...
- Marketers, Agencies Increase Digital Video Ad Spend
MediaDailyNews, Wayne Friedman - Monday, April 4, 2011
Sharp increases in digital video advertising dollars will continue over the ne ...
- Marketer Optimism Hits 3 Year High
MediaDailyNews, Joe Mandese - Monday, April 4, 2011
The optimism of big national advertisers has reached its highest point ...
- Effectiveness of B2B Online Display Advertising Questioned
Research Brief, Jack Loechner - Friday, April 1, 2011
According to a new report from Forrester, summarized by MarketingProfs, only 1 ...