Tag results for "ad spending" for May 2011
- News Analysis: Economy Slows, Will Advertising Follow?The housing market and consumer confidence are declining. But the effects ...
- Fox Gets Impressive CPMs For Upfront, Trades On 'X Factor'The upfront deal-making has begun. Fox closed a significant amount of busines ...
- Upfront Deals In Motion, Network Haul Could Hit $9.2BMedia buyers say Fox is initially asking 14% increases on the CP ...
- Slight Uptick For TV Ad Revs, Station Cash Flow RobustAdvertising revenue for TV stations slowed down considerably in the first quart ...
- CBS Ad-Confident Despite Ratings DeclineAt least in the near long-term, CBS appears confident it can contin ...
- Out-of-Home Grows 4.2%, Educational Spend RisesThe advertising rebound benefited the out-of-home industry even during the traditionally sl ...
- JCPenney Eyes Marketing Spend; Lowe's Sales Fall In announcing stronger earnings and sales, JCPenney says it is amping ...
- Nexstar Retains Small Ad GainsNexstar's TV station group witnessed local advertising revenue increasing 3.7% to $43 ...
- Digital Fuels Clear Channel Outdoor GrowthAd spending appears to be recovering in the out-of-home industry, judging ...
- 'Wall Street Journal' Trumpets Circulation Rev GainsWhile most big newspaper publishers are reporting declines in circulation revenues, there ...
- More Newspaper Woes At A.H. Belo, McClatchy There seems little hope of a print advertising recovery in 2011. A. ...
- Local Mobile Spend Up, Dollars Shift From Trad MediaThe number of campaigns costing over $250,000 on mobile ad network Millenni ...
- Media Buyers Predict Upswing In Online Video Ad SpendAccording to a new report from BrightRoll, 28% of media buyers reveal ...
