- Cable Experiences Little 'Breakage,' Advertisers Not Cutting Cords
MediaDailyNews, David Goetzl - Wednesday, August 31, 2011
A Wall Street report Wednesday says that even with a bumpy econom ...
- Internet Radio Sees Boost in Subs and Mobile Ads
Around the Net In Media, Phyllis Fine - Friday, August 26, 2011
Internet subscription radio service, Pandora reported an increase in revenue $67 millio ...
- Interactive Marketing To Garner $77B By 2016
Online Media Daily, Gavin O'Malley - Thursday, August 25, 2011
By 2016, advertisers will spend $77 billion on interactive marketing -- ...
- Carat Shaves Global Ad Outlook, Digital Remains Key Driver
MediaDailyNews, Joe Mandese - Thursday, August 25, 2011
Citing "global macro-economic factors, natural disasters and political instability," Aegis' Carat un ...
- Search Retargeting Trend Accelerates , mediaForge Unveils New Platform
Online Media Daily, Laurie Sullivan - Wednesday, August 24, 2011
Tying search data into display ad retargeting, mediaFORGE launched a search retargeti ...
- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Global Ad Consensus Grows Gloomier, Online Remains The Sweet Spot
MediaDailyNews, Joe Mandese - Friday, August 19, 2011
Citing increasing economic uncertainty and a "reluctance from marketers to commit ...
- Media Buyers: Upfront Deals Remain Solid
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Don't expect marketers to get into a panic over the current sto ...
- Wall Street Downgrades Madison Avenue: Major Impact Of Economic Turmoil Will Be On 2012 Ad Budgets
MediaDailyNews, Joe Mandese - Thursday, August 11, 2011
Noting that ad agencies are "proxies" for overall economic growth, a maj ...
- Forecast Downgrades Global Ad Spend
MediaDailyNews, Steve McClellan - Monday, August 1, 2011
WARC now says global spending will climb just 3.2% versus the mo ...