- Ad Outlook Helped By Global Economy: World GDP On Upward Trajectory
MediaDailyNews, Steve McClellan - Thursday, September 29, 2011
Despite current worries about the near-term economic outlook, a new study fr ...
- U.S. Media Biz To Rise To $1.1 Trillion In '11
MediaDailyNews, Wayne Friedman - Wednesday, September 28, 2011
Veronis Suhler Stevenson says overall U.S. communications businesses will rise 4.1% ...
- Adometry Tools Focus Marketers' Media Spend
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Optimizing campaigns against flawed metrics has prompted a few companies in t ...
- Search Still Leads Social
The Social Graf, Erik Sass - Wednesday, September 28, 2011
By all accounts we are well into the social media era: Facebo ...
- Ad Spend: U.S. Slows, But UK Declines
MediaDailyNews, Steve McClellan - Monday, September 26, 2011
Nielsen is now scheduled to issue its full first-half U.S. ad-spending repo ...
- Barclays Awards Maxus Global Media Duties, Ad Spend Estimated At $150M
MediaDailyNews, Steve McClellan - Friday, September 23, 2011
WPP's Maxus has been awarded international media planning and buying duties f ...
- Ad Growth Slows, But Key Categories Soar
MediaDailyNews, Steve McClellan - Monday, September 19, 2011
More evidence is on its way that advertisers aren't feeling bullish abo ...
- Big 5 Euro Mobile Markets Hit $1 Billion By 2014
Online Media Daily, Steve Smith - Thursday, September 15, 2011
The European giants in mobile advertising -- the UK, Spain, Italy, Germa ...
- UM Chief Kelley: Cautiously Optimistic About Ad Spend
Around the Net In Media, Phyllis Fine - Thursday, September 15, 2011
This year will feature none of the "deep, nerve-rattling cuts [in ...
- U.S. Ad Expansion Slows As Largest Advertisers Hit The Brakes
MediaDailyNews, Joe Mandese - Monday, September 12, 2011
The U.S. ad economy is continuing to expand, but like the gener ...
- Winners and Losers: The Changing Media Ad Landscape, 1980-2011
MediaDailyNews, Erik Sass - Friday, September 2, 2011
In addition to the rapid evolution of media technology and consumption habi ...
- SMBs Aim At Digital Marketing
Research Brief, Jack Loechner - Monday, September 5, 2011
According to a new U.S. SMB Spending Forecast by BIA/Kelsey, small a ...
- Red Ink: Total Newspaper Revenues Slip 7%
MediaDailyNews, Erik Sass - Thursday, September 1, 2011
Newspapers aren't seeing any economic rebound, judging by the latest figures fr ...