- GEICO Advertising Soars To $1 Billion
Marketing Daily, Tanya Gazdik - Tuesday, June 26, 2012
GEICO Corp. topped all property and casualty writers in terms of advertisi ...
- Mobile Pay-Per-Call Services May Revisit Billing
Online Media Daily, Laurie Sullivan - Monday, June 25, 2012
Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics sa ...
- B2B Ad Pages Drop, Auto Brakes
MediaDailyNews, Erik Sass - Monday, June 18, 2012
Business-to-business magazine ad pages declined 7.2% in the first quarter of 20 ...
- ZenithOptimedia Downgrades Global Ad Spend
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 201 ...
- U.S. Ad Spend Rises, Sports, Syndicated Shows Propel TV
MediaDailyNews, Wayne Friedman, David Goetzl - Monday, June 18, 2012
U.S. advertising spending will continue to register moderate growth in the upcomi ...
- Q1 TV Ad Spend Increases Year-Over-Year
Around the Net In Media, Phyllis Fine - Monday, June 18, 2012
Kantar media’s latest report shows Q1 ad spending increased 8% compared ...
- Online Ads Hit $8.4 Bil, Mobile Dollars Double
Online Media Daily, Gavin O'Malley - Monday, June 11, 2012
On the contrary, Internet ad revenue for the first quarter of t ...
- Ad Network Releases Self-Serve Retargeting Tool
Online Media Daily, Laurie Sullivan - Tuesday, June 12, 2012
Adiant, the tech parent company to the Adblade.com ad network, plans ...
- Ad Forecast Dips to 3.5% For 2012-13
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Barclays has lowered its global ad spending forecasts for this year a ...
- IAB Launches Hub For Mobilizing Web Sites
Online Media Daily, Mark Walsh - Thursday, June 7, 2012
The Interactive Advertising Bureau is getting behind the push to make t ...
- Online Video Grabs More Ad Dollars, Marketers Favor Mobile Platforms
Online Media Daily, Gavin O'Malley - Thursday, June 7, 2012
By any measure, video is commanding an ever-greater share of online ...
- Airline M&A Could Help Networks, But Not More Than Southwest
TVBlog, David Goetzl - Monday, June 4, 2012
Mergers and acquisitions can be a boon to networks, generating a flo ...