- Forecast: Solid Growth For Global Ad Spend
MediaDailyNews, Wayne Friedman - Friday, December 28, 2012
Media advertising spending grew 5.4% to just under $519 billion in 20 ...
- Aggressive Marketing Spending on Branded Content
Research Brief, Jack Loechner - Thursday, December 27, 2012
According to a new survey, "The Spending Study: A Look at H ...
- Social Ad Spending Trending to Local Markets
Research Brief, Jack Loechner - Wednesday, December 26, 2012
According to the recent BIA/Kelsey forecast, U.S. social media ad revenues wi ...
- Ad Spend Up: JCPenney At Least Getting Ads Right
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Nielsen said the best-liked ads and integrations include Ancestry.com's spot featuring Ell ...
- Kantar: U.S. Advertising Spending Up 7.1% In Q3
MediaDailyNews, Wayne Friedman - Monday, December 17, 2012
Following earlier similar U.S. advertising reports, Kantar Media said total advertising spendi ...
- Holiday Surprise: U.S. Mobile Ad Spend Reaches $4 Billion
Mobile Marketing Daily, Steve Smith - Tuesday, December 18, 2012
Revising its previous forecasts considerably, eMarketer says U.S. mobile ad spend spik ...
- U.S. Mobile Search Ad Investments Growth Slower Than Native Formats
Online Media Daily, Laurie Sullivan - Monday, December 17, 2012
Spending on mobile search ads in the U.S. will jump 55% ...
- Nielsen: Ad Spend Up 7% In Q3
MediaDailyNews, Wayne Friedman - Wednesday, December 12, 2012
Heavy Olympic and political advertising in the third quarter contributed to substanti ...
- Online Video Up And Running
Research Brief, Jack Loechner - Thursday, December 13, 2012
According to a survey of 700 digital marketing and media professionals ...
- Global Online Ad Spend To Overtake Print By '15
Around the Net In OMD Europe, Nina Lentini - Tuesday, December 4, 2012
2015 is the year when internet advertising spend will overtake combined newspap ...
- Tempur-Pedic Taps Carmichael Lynch
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
Bed manufacturer and marketer Tempur-Pedic International Inc. has selected Carmichael Lynch ...
- ZO, GroupM Predict Ad Spend Hits $574B By 2015
MediaDailyNews, Steve McClellan - Sunday, December 2, 2012
Top forecasters said Monday they expect modest ad-spending growth over the ne ...
- Magna: Mobile Ads To Reach $24 Billion By 2017, 4% Of Spending
Mobile Marketing Daily, Steve Smith - Monday, December 3, 2012
Driven by an unprecedented embrace of the tablet format, Magna Global se ...