- U.S. Ad Spend Holds, Cable And Spanish-Language TV Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 25, 2013
U.S. advertising spending in the first quarter of 2013 was virtually t ...
- Digital Ad Spend Rising, Twitter Up 95%
Online Media Daily, David Goetzl - Friday, June 21, 2013
Ad spending soared at Twitter and YouTube in May, while dropping slight ...
- Forecast: Digital Media To Drive UK Ad Spend Up
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 19, 2013
Almost GBP400 million in print advertising is forecast to be lost fr ...
- Cable Upfront Begins, Final Take Projected At $9.8B
MediaDailyNews, Wayne Friedman - Wednesday, June 19, 2013
Following most of the broadcast upfront deal-making, many cable networks are doi ...
- UK Ad Spend Forecast To Hit $20B
MediaDailyNews, Steve McClellan - Wednesday, June 19, 2013
The pace of ad spending in the UK is picking up. Measur ...
- Out-of-Home Tops 11% Of Global Digital Ad Spend
MediaDailyNews, Joe Mandese - Thursday, June 20, 2013
Digital out-of-home media, including place-based video networks, are one of the fastest-growi ...
- Industry Is Expanding In Advertising, Social
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2013
Retailers are planning to spend big on more stores, digital technology a ...
- Mother Knows Best: TV Still Dominates Online In Senior Market
Marketing Daily, Francie Gordon - Wednesday, June 19, 2013
The senior age group is now, for the first time, the large ...
- Ad Spend Forecast Glum: Trad Media Down, Cable, Digital Up
MediaDailyNews, Steve McClellan - Friday, June 14, 2013
Growth prospects for U.S. ad spending this year haven't been all th ...
- BrightRoll, Google Battle For Video Ad Supremacy
Online Media Daily, Gavin O'Malley - Friday, June 14, 2013
The video ad marketplace continues to resemble the story of David a ...
- Adform: Mobile RTB Spend In Europe Up 275%
Real-Time Daily, Tyler Loechner - Friday, June 14, 2013
Mobile real-time bidding (RTB) spend in Europe increased 275% during the fir ...
- Mobile Ads Forecast To Rival Desktop, Metrics Key
Online Media Daily, Mark Walsh - Wednesday, June 12, 2013
Mobile ad spending will jump from an estimated $7.7 billion this ye ...
- Local Mobile Spend Varies Widely, Biggest Markets On Track To Earn $100 Million
Online Media Daily, Gavin O'Malley - Tuesday, June 11, 2013
Local mobile advertising is on track to double this year, but t ...
- Location Key: Too Many Digital Ads Lack Viewability
Online Media Daily, Steve McClellan - Monday, June 10, 2013
Just over half (54%) of digital ads are "not in view" ...
- One-Third Of Americans Own A Tablet
Online Media Daily, Mark Walsh - Monday, June 10, 2013
More than a third (34%) of U.S. adults now own a tabl ...
- Global Media Spend Forecast To Hit $2 Trillion In 2017
Online Media Daily, Wayne Friedman - Thursday, June 6, 2013
Worldwide media and entertainment revenues will continue to grow at a rap ...
- Upscale Hispanics Increase Size, Spending Power
MediaDailyNews, Steve McClellan - Wednesday, June 5, 2013
The "upscale" portion of the U.S. Hispanic consumer segment is growing ...
- Online Video Trumps TV In Engagement, Ad Shifts
MediaDailyNews, Wayne Friedman - Wednesday, June 5, 2013
Some worldwide traditional TV ad spending -- as well as display advertisi ...
- Online Ad Spend Is Up 16% From Year Ago
Around the Net In OMD Europe, Nina Lentini - Monday, June 3, 2013
Publishers like to squabble over tactics like display versus native advertising, b ...