- Media Spend Up Across The Board
MediaDailyNews, Wayne Friedman - Monday, November 25, 2013
Media spending was moderately up in October, with digital and TV spendi ...
- eMarketer Ups Programmatic Projections Again, Will Reach $9B By 2017 In U.S.
Real-Time Daily, Tyler Loechner - Tuesday, November 26, 2013
Three months after revising its real-time bidding (RTB) projections, eMarketer is ...
- Horizon Launches Cadence, Video Optimization Platform
Online Media Daily, Gavin O'Malley - Thursday, November 21, 2013
How did Horizon Media spend its multimillion-dollar R&D budget this year? ...
- Programmatic Buying Steps Up for Premium Players
Around the Net in Video, P.J. Bednarski - Monday, November 18, 2013
Programmatic buying has taken off at Hulu and YouTube. And NBC ...
- Global Ad Spend Gains Driven by Digital, Europe Falters
Around the Net In OMD Europe, Tanya Gazdik - Friday, November 15, 2013
Global advertising expenditures have seen robust growth in the first half ...
- Cinema Ads Boast Higher ROI Than TV
MediaDailyNews, Erik Sass - Tuesday, November 5, 2013
Cinema advertising companies are continuing their long-term campaign to woo advertising dolla ...