- Cable TV, Digital Record Biggest Media Spend
MediaDailyNews, Wayne Friedman - Friday, December 20, 2013
November witnessed a 4% hike in overall media spending -- with cab ...
- Facebook Becomes No. 2 Digital Ad Seller, Google Still Reigns
Online Media Daily, Mark Walsh - Thursday, December 19, 2013
Fueled by its push into mobile advertising, Facebook this year will accou ...
- What TV Shows Can Do With Insights From The Online Conversation
MediaDailyNews, Sasha Jorgensen - Wednesday, December 18, 2013
As time-shifting and on-demand content have fragmented audiences, making it difficult ...
- U.S. Ad Spend Dips To $34 Billion, TV Down 6% Overall
MediaDailyNews, Wayne Friedman - Monday, December 16, 2013
Pitted against unfavorable comparisons to third-quarter 2012, which witnessed the Olympics a ...
- 2013: The Year In Review And A Look Ahead For Mobile
Mobile Marketing Daily, Anna Bager - Monday, December 16, 2013
Social media found its monetization paths in 2013, while both ad creati ...
- Mary Meeker Is Right/Mary Meeker Is Wrong
Online Spin, Maarten Albarda - Monday, December 16, 2013
In my daily practice, I interact with many Fortune 500 Companies fr ...
- Traditional Ad Supremacy Wanes, Marketers Give Greater Attention To Digital Ad Spend
Online Media Daily, Gavin O'Malley - Thursday, December 12, 2013
While traditional marketing is expected to keep its edge in 2014, n ...
- Wha'ja Get For Your Ad Money? Visitor Share!
Research Brief, Jack Loechner - Wednesday, December 11, 2013
Kantar Media Ad Intelligence, and location-driven Placed, collaborated on an innovative analys ...
- GroupM Downgrades 2014 Spending Forecast
MAD, Steve McClellan - Sunday, December 8, 2013
Spending in the U.S. will get a little bump from Olympic Advertiser ...
- ZO: Mobile Will Drive Near-Term Ad Spend Growth
MAD, Steve McClellan - Sunday, December 8, 2013
The agency also identified a handful of "youthful" markets where spending wi ...