- Upfront Forecast: Broadcast Will Dip, Cable Will Rise 5%
MediaDailyNews, Wayne Friedman - Tuesday, April 29, 2014
JP Morgan Equity Research believes, according to media buyers, that broadcast netwo ...
- UK Ad Spend To Hit GBP20bn in 2015
Around the Net In MAD London, Sean Hargrave - Monday, April 28, 2014
UK ad spend will hit GBP20bn next year, largely through brands increasi ...
- Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
Online Video Daily, Gavin O'Malley - Monday, April 28, 2014
Within three to five years, new research suggests, a majority of bra ...
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
MediaDailyNews, Joe Mandese - Friday, April 25, 2014
Citing "an improved economic outlook in the U.S.," as well as t ...
- P&G Ad Spend To Decrease Again As Focus Shifts From TV To Digital
Around the Net In MAD London, Sean Hargrave - Thursday, April 24, 2014
Effectiveness will be increased, but marketing budget will be reduced in 201 ...
- Smartphone Owners Span Age Groups, Majority Of 55+ Own One
Mobile Marketing Daily, Mark Walsh - Tuesday, April 22, 2014
For years, marketers seeking to boost mobile ad spending touted the smartpho ...
- Internet Ad Revenues Up 17% Last Year
Research Brief, Jack Loechner - Wednesday, April 23, 2014
Randall Rothenberg, President and CEO, IAB says "The news that interactive h ...
- Online Video Ads Out-Price TV Spots
MediaDailyNews, Wayne Friedman - Monday, April 21, 2014
For 2013, the average online video ad was about double the pri ...
- TV, Not Digital, Propels Madison Ave. Spending, Twitter Surges 155%
MediaDailyNews, Joe Mandese - Monday, April 21, 2014
Digital media may have the fastest organic growth rates, but it w ...
- Location-Based Mobile Ads To Reach $4.5 Billion This Year
Mobile Marketing Daily, Mark Walsh - Thursday, April 10, 2014
Spending on location-targeted mobile ads will increase 55% from $2.9 billion ...
- ZenithOptimedia Upgrades 2014 Spending Forecast
MAD, Steve McClellan - Monday, April 7, 2014
The agency cited stronger than predicted growth in the Americas and As ...
- Finally, World Ad Economy Returns To Pre-Recession Ad Expansion: Mobile To Leapfrog Radio, Mags, Outdoor
MediaDailyNews, Luke Paul Mandese - Monday, April 7, 2014
Ending one of the worst lags in the recorded history of glob ...
- Global Digital Ad Spend Estimated To Rise Nearly 15%
MediaDailyNews, Laurie Sullivan - Thursday, April 3, 2014
Marketers will spend an estimated $137.5 billion this year on global advertisi ...