- U.S. Ad Market Forecast To Spike 6.2% In 2014
MediaDailyNews, Wayne Friedman - Friday, May 30, 2014
The U.S. advertising market will continue to have a strong year. MoffettNathans ...
- Meeker Report Spotlights Mobile Growth
Mobile Marketing Daily, Mark Walsh - Wednesday, May 28, 2014
The Meeker Internet report estimates that mobile accounts for 20% of ti ...
- Will The FCC's Revised Net Neutrality Proposal Kill The Online Ad Industry?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 23, 2014
When it comes to online advertising, speed matters. While it dramatically affec ...
- Local Brands Adopting Programmatic, Financial Sector Spends Big In Q1
Real-Time Daily, Tyler Loechner - Wednesday, May 21, 2014
Local brands are rapidly making use of programmatic ad buying and ha ...
- Marketers 'Taking Programmatic In-House' Gets Real
RTBlog, Tyler Loechner - Thursday, May 22, 2014
The majority of spend on demand-side platforms (DSPs) continues to come throu ...
- Nearly $18B In Digital Ad Budgets Forecast To Be Earmarked For Mobile
Mobile Marketing Daily, Mark Walsh - Tuesday, May 20, 2014
Just over one-third of the $50 billion in projected U.S. digital ...
- Marketers To Spend $20.5B On Branding
SearchBlog, Laurie Sullivan - Tuesday, May 20, 2014
Search trends, keyword patterns and data points have cultural nuances and consum ...
- When Old Marketing Terms Hurt New Marketing Strategies
Online Spin, Maarten Albarda - Monday, May 19, 2014
I recently wrote about terminology I wanted to rid the industry o ...
- Half Of Agencies Plan To Spend 60% Programmatically By 2015
Around the Net in Real-Time, Tyler Loechner - Thursday, May 15, 2014
Forbes, citing a new AdExchanger report, has reported that "the majority ...
- Programmatic To Account For 20% Of TV Ad Spend By 2018
RTBlog, Tyler Loechner - Friday, May 16, 2014
What real-time bidding (RTB) was to online display advertising in 2013, programmat ...
- Nielsen Says TV Still Leading In Viewership, Ad Spend
Marketing Daily, Karl Greenberg - Monday, May 12, 2014
And while it's on the rise, video viewing on a multimedia devi ...
- National Advertisers Forecast To Spend More On Local Media Than Local Marketers
MediaDailyNews, Wayne Friedman - Monday, May 12, 2014
National advertisers' spending on local media will grow at a faster ra ...