- Mobile Video Advertising Still The Hot Ticket
Research Brief, Jack Loechner - Wednesday, October 29, 2014
According to the Opera Mediaworks' State of Mobile Advertising report, 10/22, Andro ...
- UK Ad Spend Up 8.5% - Mobile Fails To Meet Expectations
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Increasing TV and online ad spend have led to advertising in t ...
- Football Segments Begin Cost Dip On Programmatic Exchanges, Movies & TV Rising
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calenda ...
- Mobile Said To Take Budget From Print, TV
MoBlog, Mark Walsh - Friday, October 17, 2014
Marketers plan to increase mobile ad spending this year at the expen ...
- Private Marketplaces, Programmatic Direct Not Just Fads
RTBlog, Tyler Loechner - Friday, October 17, 2014
The programmatic ad industry's "flight to quality" may be overstated -- ...
- Programmatic To Account For 63% Of Display Ad Spend By 2016
Real-Time Daily, Tyler Loechner - Thursday, October 16, 2014
In its first ever deep dive into the U.S. programmatic display ...
- Smartphones Surpass Tablets In Search Spend For Q3, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 2, 2014
Brands continue to invest more of their search budget in mobile. F ...