- Digital To Account For A Quarter Of Global Ad Spend Next Year
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2015
Carat predicts that digital spend will account for 25 percent of glob ...
- ZO Cuts Its 2015 Global Ad Spending Forecast
MAD, Larissa Faw - Sunday, March 29, 2015
The agency cites a slowdown in China as well as ongoing turmo ...
- Mobile Is Driving Ad Spending This Year And Next
Research Brief, Jack Loechner - Monday, March 30, 2015
Marketers are expected to spend $540 billion globally on advertising this yea ...
- Programmatic Ad Spend In Europe Jumped 250% In 2014
RTBlog, Tyler Loechner - Friday, March 27, 2015
Marketers across the globe are turning to programmatic technologies. European marketers spe ...
- Biggest U.S. Advertisers' Ad Spend Drops, Midsize Cos. Show Gains
MediaDailyNews, Wayne Friedman - Friday, March 20, 2015
Four of the largest U.S. advertisers spent fewer dollars in 2014 th ...
- Big Events Cause Slight Uptick In 2014 Ad Spend
MediaDailyNews, Erik Sass - Wednesday, March 18, 2015
U.S. advertising spending didn't exactly explode last year, but it wasn't total ...
- WPP's Sorrell Cautious On Ad Spend Growth For 2015
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2015
Despite acknowledging improvements to the global economy, WPP says it is unlike ...