- Programmatic TV Budgets To Rise From 4% To 17% By 2019
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
The programmatic marketplace continues to expand and mature, according to a n ...
- Canadian Agencies Upping Programmatic Video Spend
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
Much like in the U.S., programmatic video advertising continues to pick ...
- Data-Driven Spending Grows Despite Tempered Expectations
Real-Time Daily, Tyler Loechner - Wednesday, May 27, 2015
Marketers continue to invest more and more in Big Data. Over one-thi ...
- Financial Sector To Up Digital Budgets To $10 Billion Annually By 2019
Mediapsssst, Richard Whitman - Tuesday, May 26, 2015
It's not a surprise that many brands are shifting their marketing budge ...
- Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
MobileShopTalk, Chuck Martin - Tuesday, May 26, 2015
While mobile continues to grow across the board, mobile commerce is ...
- Programmatic Ad Spend Booms, Fueled By Retail
MediaDailyNews, Gavin O'Malley - Wednesday, May 20, 2015
Retailers are driving the boom in programmatic ad spending, new research find ...
- LGBT Press Spending Up in 2014
MediaDailyNews, Erik Sass - Tuesday, May 19, 2015
While mainstream consumer magazines and newspapers suffered another round of print ...
- Tier 2 Auto Still Means Old-School TV, Print And Classifieds
Marketing Daily, Karl Greenberg - Monday, May 11, 2015
The report estimates that 33.9% of local automotive advertising budgets is spe ...
- Ad Spend On NBC Lifestyle Cable Nets Returns High Value
MediaDailyNews, Wayne Friedman - Friday, May 8, 2015
NBCUniversal says advertisers witnessed major returns on their media investments in consum ...
- Hola! Hispanic Ad Spending Jumps
MediaDailyNews, Erik Sass - Friday, May 1, 2015
With the U.S. Hispanic population growing by leaps and bounds, advertisers a ...
- Web Ad Spending Growth Last Year Attributed To Mobile
Research Brief, Jack Loechner - Friday, May 1, 2015
Internet advertising revenue report covering Q4 and full-year 2014 indicates that onli ...